Right Shades. Right Applicator!
Dark-skinned makeup wearers of all races have found a beautiful friend in NaChé Cosmetics.
After a not-so-pleasing attempt to find beauty products that complemented her skin tone, the founder was inspired to start her liquid matte lipstick line since what was available left her feeling discouraged. NaChé Thompson, a former educator in a school district, had a job interview and looked to find makeup to wear. Unhappy with not finding suitable options, she was driven to create her own. That has blossomed into NaChé Cosmetics, a welcome addition to the industry that celebrates diversity and representation through lipstick shades. NaChé intentionally makes products that look great on dark skin – effortless to wear, lasting all day, and complementing the skin and its undertones. After all, a better-feeling beauty experience does wonders for one’s self-confidence. NaChé is here to disrupt the beauty industry and carve out a diversified niche. It’s a well-needed endeavor since representation is lacking and frustrating for many when you consider that dark-skinned consumers, in particular, are three times more likely to be dissatisfied with their makeup options. As NaChé correctly realized, she wasn’t alone in her disappointment. With her initial focus on lipsticks, NaChé is laser-focused on doing one thing exceptionally well and sharing her creations with eager consumers looking for brands that understand what they need.
What I love about this beautiful matte lipstick is that the color is not only beautiful but it lasted all day even after eating and drinking! -Tanisha Davis (FEMI Magazine)
Pucker Up and Look Stunning With NaChé Cosmetics
NaChé Cosmetics’ curated collection includes such sought-after shades as Ruby, the most popular since dark-skinned makeup wearers often find it difficult to find red lipstick shades that fit their skin tone.
Each lightweight product ($24) is thoughtfully formulated with a focus group process used to choose the shades. The brand evaluates the colors based on the look, feel, and texture of each individual’s unique complexion. All offerings are vegan and cruelty-free.
The innovation continues to the packaging, with the lipstick bottles designed to look like two full-figured women standing back to back. The custom applicator is created for fuller lips, and when you stack three boxes, it shows an image of a woman. Super cool!
- Queen: Stunning Mauve – Designed to add a touch of elegance and allure to your makeup look. When aiming for a subtle and romantic style or a bold and confident statement, “Queen” makes the perfect selection.
- Ruby: Alluring Deep Red – This deep red shade is designed to make a statement and leave a lasting impression. Whether you’re attending a special event or want to stand out from the crowd, Ruby is the right choice.
- Gail: Brown Vibrant Brown – This vibrant brown shade is designed to add a touch of sophistication and glamor to your makeup look. Go for a natural everyday style or a glamorous evening vibe and choose Gail to slay your look.
For more information, visit www.nachecosmetics.com or contact esabel@teamchicexecs.com.
About NaChé Cosmetics:
At NaChé, our goal is simple – to provide you with a better-feeling beauty experience, starting with your lips. We believe that beauty is more than just skin deep; it’s about feeling confident and comfortable in your skin. That’s why we’ve created products that enhance your natural beauty and feel amazing to wear. From the lips out, we want you to feel your best so you can go out into the world and do your best. Follow us on Instagram @nachecosmetics.
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