J’s Natural Beauty: Black Woman-Owned All-Natural Skincare and Haircare Brand Working Toward Greater Equity in Beauty Industry

The Black-owned beauty space needed a makeover free from artificial fragrances, synthetic chemicals, toxic preservatives or other unsafe ingredients. Jennine Montgomery stepped in and has made a name for her small business by keeping it real – real ingredients, real talk, and real results. 


Her brand, J’s Natural Beauty, delivers handmade skincare products, and her haircare product ingredients are manufactured. Still, most ingredients are selected by Jennine and other ingredients are approved by her as well using natural, plant-based ingredients for an organic line that is great for all skin types. A lot of brands claim to be natural. J’s Natural has the must-have products to prove it, and is especially great for type 4A hair.

She’s also helping to change the narrative that black founders only cater to one demographic. Her formulas are strictly plant-based making them great for everyone. For example, products like the organic God’s Gift Anti-Aging Moisturizer, found on Amazon, benefit any woman undergoing menopause and beyond to plump and restore. Further, the Foaming Acne Wash reduces flare-ups and has organic moisturizing ingredients such as Sunflower Oil, Vitamin E, Aloe Vera,  Tea Tree Oil, and Lemon Oil.

J’s best-selling and top-rated Coconut and Argan Oil Shampoo and Conditioner on Amazon are an absolute must-have.

Check out some of the reviews:

“It was so fragrant and silk-like, made my usually over-processed hair feel light and shiny, but with an oomph to enable me to style it beautifully. I felt like I had just had my hair done professionally, on a good day!! It’s all one could want in a hair product. I’m sold.”

“First off, upon opening the bottle, the fragrance was absolutely delightful. Pleasant and not overpowering. I didn’t have to use much product to get coverage all over. I have VERY coarse hair and this conditioner made my hair SUPER soft. I am thoroughly pleased, to say the least and HIGHLY recommend!”

J’s Natural Beauty is where real is real. Enjoy beautiful skin without breaking the bank or putting your health at risk with organic skincare and haircare products that naturally bring out the beauty in all of us, babies and pets! Follow them on Instagram @jsnaturalbeauty21

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