The Furry Godmother: How Tiara Peach Is Reclaiming Luxury Fur and Dressing Beyoncé and a New Generation

Written By Tracey Khan 

In a sunlit showroom far from fashion’s traditional European power centers, designer Tiara Peach- Hanlon moves with quiet certainty. Draped in plush fur and surrounded by garments that feel more like heirlooms than inventory, she is redefining what luxury winter fashion looks like and who it is for.

Tiara Peach-Hanlon, known as the Furry Godmother, carved an unconventional path in the luxury fur industry. Marrying into the business rather than inheriting it, she transformed early exposure into a purpose-driven brand rooted in craftsmanship and vision.

Known as the Furry Godmother, Peach-Hanlon is the founder of FGM Bespoke, one of the few Black woman–owned luxury fur and leather houses operating at the highest levels of a historically exclusive industry. Based in St. Louis, the brand has become a global winter fashion force, balancing celebrity appeal with everyday wearability.

“It’s a lot of pressure,” she said. “This is one of the oldest, least diverse and most controversial industries. And you’re trying to revive it, reimagine it and make space for people who were never invited in.”

Unlike many luxury fur houses built on generations of inheritance, Peach’s path was unconventional. She married into the fur industry, entering a world typically reserved for legacy families. What began as exposure quickly became purpose.

“I fell in love with it,” she said.

That longevity is central to her philosophy. Fur, she believes is meant to be passed down not replaced.

“It’s something your daughters can inherit,” she said, laughing softly. “They already ask, ‘Can I have that one when I’m your age?’ And I tell them yes. You actually can.”

In Black and brown communities, generational luxury has not always been accessible. Bespoke wants to change that, not just through product, but through presence.

“What I love most is showing my daughter that the sky’s the limit,” she said. “Showing people that they belong wherever they want to be.”

A seamstress and designer first, Peach-Hanlon builds each piece from the ground up. “Every coat, every detail starts with my hands,” she said. “That’s what makes FGM Bespoke personal.”

That hands-on craftsmanship has fueled steady growth. FGM Bespoke has expanded into a multi-location brand with a national footprint and brought its full retail experience to New York Fashion Week in 2025. Rather than a single runway moment, she introduced the brand’s entire universe of coats, jackets, shoes, hats, bags and exotic leather pieces through an immersive pop-up.

“We wanted people to see the lifestyle,” she said. “Not just the coats.”


Designs by FGM Bespoke have been worn by artists including Mary J. Blige and Latto, though founder Tiara Peach-Hanlon says celebrity visibility is only one part of the brand’s broader mission.

Her designs have drawn a high-profile clientele that includes Beyoncé, Mary J. Blige, Latto, Monica and Kandi Burruss, with additional visibility from figures such as Jeezy, Dennis Rodman and Future. Yet Peach insists celebrity is not the focus.

“My focus is also everyday people all shapes, all sizes,” she said. “Luxury shouldn’t feel unreachable.”

Sustainability and education sit at the center of her work. Peach emphasizes responsible sourcing, longevity and full material use, challenging misconceptions around fur and leather. “Nothing goes to waste,” she said. “These are pieces meant to last for years, even generations.”


Beyoncé, long known for supporting Black-owned businesses, wears a custom FGM Bespoke piece, spotlighting the brand’s blend of luxury, artistry and cultural impact. 

Faith grounds her leadership. In an industry that often prioritizes pedigree over purpose, the businesswoman said trusting intuition has been essential.

“Never let anyone dim your light,” she said.

As Winter 2026 unfolds, FGM Bespoke continues to occupy rare ground where celebrity influence meets inclusive luxury. Under Peach’s vision, fur and leather are no longer symbols of exclusion, but expressions of confidence, craftsmanship and belonging.

Legacy, she proves, can be built one coat at a time.

Images Courtesy of Photos by FMG Bespoke 

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