In the dynamic world of real estate, where dreams of homeownership can transform lives, Friday Realty stands out as a beacon of personalized service and unwavering commitment. Led by the visionary entrepreneur and multi-million-dollar real estate producer, Theresa C. Friday, the team at Friday Realty doesn’t just facilitate transactions; they facilitate life-changing experiences.
At Friday Realty, it’s not just about buying or selling a home; it’s about crafting a life-changing journey. With a deep understanding that real estate is more than transactions – it’s aspirations, hopes, and futures – the team is equipped to provide exceptional, personalized services to each and every client. Building life-long relationships is at the core of their philosophy, and they work relentlessly to help clients achieve their real estate dreams.
FEMI Magazine (Natashia Bobbitt): Theresa, could you share with us the inspiration behind the founding of Friday Realty and the philosophy that drives your team’s approach to real estate transactions?
Day after day for several years, I entered the doors of sadness because I was working at a job with no raise or upward mobility, just to enough to pay my bills and remain unfulfilled. I knew something was wrong and I felt an emptiness inside me and a longing to do something bigger. As a child, I dreamed of owning my own business; as a matter of fact, I owned my first business at the age of eight, a little candy store. Entrepreneurship has always been a part of me. Excited, fearful, overwhelmed, worried are all feelings that I experienced in pursuing my entrepreneurial calling. Despite my feelings, I believed in my heart that my first year in business would be successful, and soon I would be able to achieve my goal of transitioning from working for someone else to working for myself. The two major reasons I decided to pursue my real estate business were to earn an elevated income and add value to people’s lives through homeownership (homeownership can be a catalyst for building wealth for people from all walks of life). During my first year in my real estate business, I was still working a full-time job, and I was able to obtain a five-figure income. Are you curious to know how? I had to think outside the box, so instead of focusing on selling houses, I decided to sell who I was known for or what I was good at. I created my marketing material and branded my name based on my strengths. My brand, Theresa Friday, is customer service-driven, hardworking, and passionate about helping people. I mainly focus on helping clients, and giving them solid and honest advice. Once you gain trust, then they will use your services and products. I saw rapid growth in my part-time business and my brand, and my name was soon associated with greatness in my market. Then in July 2015, I was able to take a huge leap of faith and quit my full-time to pursue business full-time. I worked with Keller Williams Realty for several years and received several Multi-Million Dollar Awards. In January 2019, I stepped out of faith and started my own real estate brokerage (Friday Realty LLC). I teach, train, and motivate my team to focus on building a brand by selling themselves rather than the house, and believing in themselves. If you don’t have confidence in your services, no one else will. Real estate is a people business, we just don’t sell real estate and will build relationships. When you build relationships, then the real estate transactions atomically come.
Navigating finances in the competitive real estate market can be challenging, especially for first-time homebuyers. How did you recognize this need and what led you to create the “Faith. Finance. And Fulfillment.” planner series to address it?
As a real estate professional consulting with hundreds of individuals in the process of buying a home. I witnessed their struggle to break free from the slavery of renting and obtaining a home. Understanding the emotions and concerns of first-time home buyers is crucial. Buying a house for the first time can be incredible, and exhilarating, but that’s likely not the only emotion first-time homebuyers feel. Realizing that purchasing a home is just not a financial decision but also a deeply personal and significant life event, I saw the need to provide guidance that goes beyond just financial advice. I engaged in conversations with people who were either actively looking to purchase their first home or who had recently gone through the process. Listening to their stories, anxieties, and financial struggles provided insight into their specific pain points. I was inspired by God to be the answer to their pain points. The planners can help inspire homebuyers to overcome barriers to obtaining home ownership.
As a multi-million-dollar real estate producer with over 18 years of experience, what do you believe sets you apart in assisting first-time homebuyers to realize their homeownership dreams?
Success in this business takes hard work. My proven record of having a strong work ethic, attention to detail, personal client attention, and a stellar education have been the keys to my past and current successes.
Your planner series equips homebuyers with financial insights and strategies. Could you provide an overview of the critical components and how they help individuals set a clear path toward homeownership?
Setting clear financial goals, such as savings for a down payment and improving credit score, lays the foundation for owning a home. Creating a disciplined monthly budget, coupled with cutting unnecessary expenses, empowers individuals to save consistently, pay off debts efficiently, and ultimately achieve their homeownership aspirations.
Theresa, could you give us a glimpse of your top 5 tips for buying a first home? What are some fundamental pieces of advice you offer to those entering the real estate market for the first time?
1. Change your mindset and get rid of limiting belief
2. Partner with a Real Estate Agent
3. Get your finances in order
4. Check your credit score
5. Be patient
Your awards and accolades, such as Multi-Million Dollar Producer and Top Listing Agent, speak volumes about your expertise. How do these accomplishments reflect your commitment to your clients and the industry?
For newcomers in real estate, it’s crucial to gain knowledge about the market, cultivate a strong network of industry professionals, and approach initial investments with patience and careful research.
Friday’s Realty aims to provide innovative and ambitious real estate services. Could you elaborate on some specific ways in which your team stays ahead in terms of research, innovation, and consumer education?
These accomplishments testify to my strong commitment to clients and the real estate industry. Earning accolades such as “Top Listing Agent,” “Million Dollar Producer,” and “Top Outside Sales Agent” in my first year demonstrates my dedication to delivering exceptional results and satisfaction to clients. Additionally, my extensive background as an accountant in both government and banking underscores my commitment to industry excellence, enabling me to offer clients a unique blend of financial expertise and real estate insights for informed decision-making.
Your mission emphasizes exceptional real estate services with a personal touch, especially on Friday. How does this mission translate into the day-to-day operations of Friday’s Realty, and how do you ensure your clients feel the difference?
My team stays ahead by conducting thorough market research, analyzing trends, and tracking local developments. This enables us to anticipate shifts in the market, spot emerging opportunities, and provide clients with strategic insights for successful property transactions. By embracing innovative technologies like virtual reality tours, streamlines the buying and selling process but also showcases our commitment to adapting to modern real estate technology. Offering workshops, webinars, and informative content empowers our clients to make informed decisions, fostering trust and transparency throughout the transaction.
Your mission emphasizes exceptional real estate services with a personal touch, especially on Friday. How does this mission translate into the day-to-day operations of Friday’s Realty?
In our daily operations, we embody our mission by consistently delivering innovative and ambitious real estate solutions. Our team at Friday’s Realty is committed to upholding the highest standards, working tirelessly to turn real estate aspirations into reality, all while infusing each interaction with a personalized and exceptional touch, making every day feel like a Friday.
Follow Us On Social Media!
