Diandra, a passionate and driven entrepreneur, has always had a love for fashion and a desire to empower women. With a Bachelor of Arts in Fashion Merchandising from Kent State University and a Master of Business Administration from the University of Tampa, she combined her skills and knowledge to create something truly remarkable. After excelling in the corporate digital marketing world, Diandra felt the need to unlock her true purpose by blending her expertise with her passion. In 2021, her vision became a reality as she launched Noite Rose.
Noite Rose, a Black woman-owned luxury loungewear brand, is a testament to Diandra’s dedication to providing alluring-yet-cozy loungewear solutions for herself and others. The brand caters to individuals who seek opulent and relaxed pieces at affordable prices. With a focus on comfort infused with romance, Noite Rose caters to the modern-day woman who values self-care and desires to look her best.
Noite Rose is not just about looking good; it’s about feeling good. It’s about embracing your unique style, expressing yourself authentically, and empowering others along the way. With Noite Rose, every woman can indulge in the comfort and elegance she deserves while contributing to a movement that celebrates the power and beauty of women.
As black women, we have all had similar experiences that can inform how we relate to each other. However, without making assumptions, I would like to know what it was like for you being a black woman working in corporate America.
Being a Black woman working in corporate America was nothing new because I was always (one of) the only Black girl in my school classes growing up. Corporate America still came with a shock because of the amount of politics and truly finding out that you indeed have to work twice as hard to be half as good. I never felt “too” secure and always had to show and communicate my value. It always felt as though at any moment the flip could be switched, and it was especially hard never seeing anyone who looked like me in an executive role. Thankfully one of my gifts is building relationships so I’ve formed many invaluable relationships that helped with the occasional feelings of being on an island.
What does a corporate digital marketer do? Was it fulfilling?
A digital marketer, in my capacity, was responsible for creating and executing marketing plans for clients. I was good at my role, but I wasn’t fulfilled because I didn’t relate to the why. Having a greater purpose and connecting to it became more important to me by the day instead of just chasing career advancement and money.
Read the Full Interview in our July/August Queen’s issue by clicking Here!
You can also order a hard copy of our July/August Queen’s Issue here on the website!
Follow Us On Social Media!
