As a third generation seamstress, Nicole Banks is making her mark in the world of fashion one thread at a time. Nicole specializes in creating statement pieces. Her consumers are then able to mix and match pieces to create their own specialized look. Nicole is truly the Chief Pretty Chick in Charge with her brand Shop Pretty Pieces. Her signature looks are the talk of the town and help women identify their own personal style.
Nicole’s precise strategy in the fashion industry is due to her background. She has excelled in the areas of technology, data assessment and also process management. Her strengths aid in her fuel to conquer the fashion world and she’s successfully doing that one pretty piece at a time. Nicole adequately allowed her data to drive her decision making while maintaining her success during COVID-19. With the pandemic, she was able to offer more casual styling pieces for her fan based which transitioned into a hit. “I’d already been selling a relaxed collection of pieces that I’d referred to as my Weekender Collection,” explains Nicole.
Shop Pretty Pieces also geared their marketing as more inviting as opposed to being aggressive with their audience. This relaxed feel was more appropriate in serving her audience during COVID-19. Her use of strategy adequately allowed her to pivot her business. Despite having to close her showroom, her team continued to remain afloat. Building community is another asset for Nicole Banks and her brand. She revived her Facebook group to re-engage with her audience with a more intimate form of relationship building. “While we always used conventional methods of advertising like social ads, the ladies in my group became a calling card for us, helping to add more women to our tribe,” stated Nicole.
Nicole refers to her business thriving off of community throughout the pandemic. Her brand remained a success due to remembering the community connection that was established before our new normal. Her triumph persisted even throughout her bout with a recent stroke. The health scare left her concerned on how to push through with her brand. However, she overcame her health obstacles and remained resilient. Her commitment to therapy and relaxation allowed her to successfully return to her amazing fashion brand.
You can expect more technology, course offerings for aspiring boutique owners and the release of a new collection from Nicole Banks. She is setting her sights on inspiring women of color in fashion and plans to continue conquering her industry.
To connect with Nicole Banks you may visit https://shopprettypieces.com/ or follow @shopprettypieces on social media.
Writer, C. Scott, is a mother of one; author, social worker, early literacy interventionist and entrepreneur.
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