As millions of Americans brace for another tax season in the middle of rising living costs and constant IRS updates, one woman is stepping up to make sure families and entrepreneurs are not left behind.
Alicia Freeman, a renowned tax expert, educator, and powerhouse mompreneur, is using her expertise to help people understand money in a way that finally makes sense. As the CEO of Eleven 30 Financial Group, Alicia has spent more than a decade mastering the financial industry. She holds multiple board certifications, including business credit specialist and IRS registered tax professional, and she has made it her mission to bridge the gap between expert knowledge and everyday understanding.
Through her work as a mentor and educator, Alicia has become a trusted guide for families, new entrepreneurs, and small business owners. Her focus is simple: helping people navigate tax laws with confidence, strengthen their credit, and build real generational wealth. Her approach is warm, accessible, and rooted in genuine care for the communities she serves.
Below, Alicia shares practical advice on preparing for tax season, avoiding common mistakes, and using financial tools to create long term stability.
What steps should individuals and families take now to financially prepare for the upcoming tax season, especially with rising living costs and new IRS updates?
They should make sure that they are withholding the proper amount of taxes. They should make sure that all of their information is up to date with the IRS in case any notices come. If they are at risk of identity fraud they should get an IP PIN which is an Identity Protection Pin number for them and their dependents. And they should make sure to get a tax preparer who is knowledgeable and up to date on credits, laws, and updates.
In your experience working with small business owners, what are the most common tax mistakes you see, and how can entrepreneurs avoid them before filing?
Not having proper bookkeeping, not keeping track of expenses, and not knowing what qualifies as a business expense. To avoid this they can start saving and keeping track of receipts and invest in a bookkeeping software or in a business that does bookkeeping such as Eleven 30 Financial Group. They should also pay estimated quarterly taxes and avoid treating their business like a hobby which often means mixing personal and business expenses.
You often work with women balancing motherhood and entrepreneurship. How are mompreneurs using tax and credit knowledge to build wealth and create new business opportunities?
Everything changes once they understand taxes and credits. Many Mompreneurs are using tax codes by writing off legitimate expenses and turning everyday activities into strategic deductions. Some even hire their children. On the credit side they learn how to build business credit from their personal credit which gives them access without overextending themselves. When used correctly credit and taxes are tools that create new streams of income.
For new business owners who feel overwhelmed by tax laws and credit requirements, what practical, beginner friendly strategies do you recommend to build a strong financial foundation?
They do not need to try and master everything at once. They should start simple by opening a business bank account and tracking expenses and income weekly. Then they should learn the basics of business deductions. On the credit side they should start with steps like checking their three bureau reports, disputing any inaccurate information, and building positive history. Consistency is the key.
Generational wealth is a major focus in your life. What are a few realistic steps families can start taking today to improve credit health and set up long term wealth for the next generation?
Generational wealth starts with information and intent. Families can start today by cleaning up their credit because that will lower cost and increase opportunities like homeownership and business funding. They should also put a will and estate plan together. Wealth does not come from making money. It comes from protecting it, multiplying it, and making sure it is passed on to the next generation.
Alicia Freeman is proof that with the right information and a commitment to financial education, anyone can take control of their future. Through Eleven 30 Financial Group, she continues to inspire individuals and families to face tax season with clarity, confidence, and a plan that supports long term success.
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