Jasmine Phinex is the kind of woman who builds what she cannot find, then turns it into something that inspires everyone around her. As the founder and visionary behind Serenity Nail Polish, she has created more than a beauty brand. She has created a movement rooted in love, intention, and the belief that every girl deserves to feel safe, expressive, and powerful.
Her journey started at home during the sweetest ritual a mother and daughter could share. Weekly mommy and me nail days were their special time, a moment filled with laughter, color, and connection. It did not take long for Jasmine to notice that her daughter’s joy came with a catch. The nail products on the market did not reflect the safety or the values Jasmine wanted to instill. They lacked the creativity, purity, and reassurance she believed little girls and their mothers deserved.
So she did what many trailblazing women do. She created her own solution. Serenity Nail Polish was born from that realization, and it carries the same heart and intention that inspired it. The brand celebrates beauty without harsh chemicals or unnecessary pressure. It is fun and expressive. It is bold and soft. It is exactly what Jasmine envisioned for her daughter and for every family that shares that same bonding moment.
Together, Jasmine and her daughter have turned their nail table into a creative studio where ideas and color come to life. They test shades, brainstorm names, and build collections that uplift girls and honor the women guiding them. Every bottle reflects their shared belief that beauty should feel joyful, safe, and limitless.
Jasmine’s impact does not stop at polish. She is a social justice educator, a wellness advocate, and a champion for anyone ready to take their first step into entrepreneurship.
Her eBook, Entrepreneurship 101, breaks down the essentials of starting a business with clarity and real-world insight. It is practical, inspiring, and built from the very experiences that shaped her rise.
With every product, lesson, and message she shares, Jasmine is showing young girls to take up space, trust their individuality, and walk boldly in their purpose. Serenity Nail Polish is more than a brand. It is a legacy in motion. It is proof that creativity can spark confidence, that motherhood can inspire innovation, and that something as simple as painting your nails can connect generations in the most beautiful way.
Images Courtesy of Jasmine Phinex.
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