Award-winning marketing agency owners Dr. Dawn and Stacey Wade, known for their impactful campaigns for major brands such as KFC, Papa John’s, and Toyota, have ventured into the world of spirits with a passion project that marries their love for gin with a mission to uplift their community. Their creation, West End Gin, is not only a testament to their refined taste but also a pledge to generate sustainability and wealth within their community, dedicating $1 from every bottle sold to support communities in Louisville and across the country.
A New Venture Inspired by Passion
When asked what inspired them to create their own gin, Dr. Dawn and Stacey explained their deep love for cocktails, particularly gin. They found that no single gin brand consistently met their preferences, prompting them to develop a product they truly loved. This inspiration led to the birth of West End Gin, a unique blend that stands out in the competitive spirits market.
The Crafting Process
Developing West End Gin’s distinct flavor profile was a meticulous process. Dr. Dawn and Stacey experimented with dozens of botanicals, aiming to create a gin with a prominent citrus scent and flavor. Their proprietary recipe includes a blend of botanicals that harmonize perfectly, culminating in two expressions: the original and The Rose Ann Edition, which features floral notes from rose bud and fenugreek.
Overcoming Challenges
The journey to create West End Gin was not without its challenges. Finding reliable partners who shared their vision was one of the most significant hurdles. Crafting a high-quality spirit is a time-consuming and costly endeavor, and as a startup, they faced numerous learning experiences. However, these challenges have equipped them with valuable lessons that will aid in the continued growth of West End Gin.
Standing Out in the Market
West End Gin aims to differentiate itself by being more approachable than traditional gins. The Wades’ strategy is to captivate gin enthusiasts and introduce gin to those who typically opt for other spirits. Both expressions of West End Gin offer a smooth, flavorful experience with either citrus or floral notes, designed to delight even the most discerning palates.
Launching with Impact
The launch of West End Gin on July 27th was a meticulously curated event designed to leave a lasting impression. The Wades invited local tastemakers, gin enthusiasts, and community leaders to celebrate the occasion. Guests enjoyed welcome cocktails, a scenic path adorned with West End Gin branding, live harp music, and custom cocktails crafted by local mixologists. Dr. Dawn and Stacey highlighted their commitment to the community by announcing donations from each bottle sold and presenting impact awards to local initiatives. The event culminated with an exciting announcement from Mayor Craig Greenberg, declaring July 27th as “West End Gin Day” in Louisville.
Building Anticipation
In the lead-up to the launch, the Wades hosted private dinners, parties, and tastings to introduce West End Gin to potential customers and gather feedback. These events helped build anticipation and create a buzz around the brand.
Future Aspirations
Looking ahead, Dr. Dawn and Stacey Wade have ambitious plans for West End Gin. They aim to achieve national distribution and eventually take their brand global. A key part of their vision includes building a distillery in West Louisville that not only produces their gin but also provides employment opportunities and fosters community development. Their ultimate goal is to make West Louisville a vibrant and enjoyable destination.
West End Gin represents more than just a premium spirit; it embodies a commitment to quality, community, and the spirit of entrepreneurship.
Dr. Dawn and Stacey Wade’s journey from marketing masterminds to gin crafters is a testament to their dedication and passion for making a positive impact through their ventures.
West End Gin | Website
Follow Us On Social Media!
