In the dynamic world of business, few individuals stand out like Sacha Walton, the founder and CEO of SWI Management Group. With a career spanning over two decades, Walton has forged a remarkable path as a business strategist, bestselling author, international speaker, and TEDx event curator. Her passion for guiding women and creative entrepreneurs towards sustainable success shines through her work. We recently had the opportunity to delve into Walton’s journey, her motivations, and her impact on the entrepreneurial landscape.
A Snapshot of Sacha Walton
“Hi, I’m Sacha,” Walton begins with a warm smile. “I’m a mom, a wife, and an entrepreneur who loves life, travel, and helping others.” As the founder and CEO of SWI Management Group, Walton has created a thriving ecosystem where strategic business development, marketing, branding, and event production converge. Her personal brand is deeply intertwined with her business, which allows her to lead with authenticity and passion.
Walton’s role as a business strategist involves helping women and creative entrepreneurs navigate their self-doubt and develop robust business strategies. “I love seeing the light bulbs turn on in the lives of my clients,” she says. Her mission is to empower her clients to reach epiphanies and execute plans that lead to sustainable growth.
The Genesis of a Passion
Walton’s commitment to supporting women entrepreneurs grew significantly over the past few years. “I’ve always been passionate about helping others win,” she shares. However, it was the challenges posed by the pandemic that ignited her focus on women entrepreneurs. After relaunching her business post-pandemic, Walton aimed to build a strong foundation for businesses to endure societal challenges. “Many people lost their businesses during the pandemic, and I wanted to make a difference,” she explains.
According to a Wells Fargo article, women-owned businesses have been growing at a remarkable rate, outpacing men-owned businesses by 94.3% from 2019 to 2023. Despite this growth, many women entrepreneurs still face challenges in strategic planning, marketing, and funding. Walton’s initiative to develop a business coaching subscription service reflects her dedication to providing structure and support for women bootstrapping their ventures.
Curating TEDxMellen Street: A Transformative Experience
As a curator for TEDxMellen Street, Walton had the unique opportunity to shape a prestigious event that resonated with themes of diversity and inclusion. “Being the curator was a profound experience,” she says. Walton’s team selected a diverse group of speakers, focusing on the theme “Power of Inclusion.” This theme, inspired by actor José Tenoch Huerta’s words from Black Panther: Wakanda Forever, emphasized that inclusion drives societal advancement.
Walton’s leadership in this role expanded her perspective. “When the fate of others lies in your hands, it makes you think differently,” she reflects. The event challenged speakers to explore inclusion beyond ethnicity and gender, encompassing scientific breakthroughs, creativity, and technological advancements.
Lessons from the Books and Podcast
Walton’s insights extend beyond her business endeavors. Her bestselling books and podcast offer valuable lessons for entrepreneurs. In her first book, Beyond The Music: A Music Artist’s Entrepreneurship Guide, she writes, “An educated artist creates leverage,” highlighting the importance of business acumen for artists. Her second book, The Ugly Truth About Entrepreneurship: Keys to Managing Mental Wellness, advises entrepreneurs to “trust yourself, your idea, and your purpose.”
Her podcast, According 2 Sacha, further explores these themes. Walton’s most impactful episode poses the question, “Is your fear greater than your purpose?” This question challenges listeners to confront their fears and embrace their entrepreneurial journeys.
Advice for Aspiring Entrepreneurs
For those just starting their entrepreneurial journey, Walton offers practical advice: “Entrepreneurship is not for the weak, it’s not a race, and you are in control of what your business becomes.” She emphasizes the importance of a well-thought-out business plan and stresses that every business is unique, reflecting the individuality of its founder.
Defining a Sustainable Business
To Walton, a sustainable business is about longevity and adaptation. She cites major corporations like Procter & Gamble and Coca-Cola as examples of businesses that have stood the test of time. “Sustainability is growth that transcends time,” she explains, noting that such businesses have successfully navigated challenges and embraced change.
Connecting with Sacha Walton
For those interested in connecting with Walton, she is accessible through various channels. “You can Google me,” she jokes. More specifically, you can reach her via email at info@swimgtgroup.com or connect with her on LinkedIn, Facebook, and Instagram. Her website, www.swimgtgroup.com, offers further insights into her work and initiatives.
Sacha Walton’s journey is a testament to the power of passion, resilience, and the desire to empower others. Through her strategic guidance, inspirational speaking, and commitment to mental wellness, Walton continues to make a significant impact on the world of entrepreneurship, particularly for women and creative innovators.
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