Simone Berry is a highly accomplished innovator in the tech industry, particularly in the fields of fashion, culture, and web3. Her contributions to the industry have earned her recognition as one of Vogue Business’ “100 Innovators in Tech.” Simone hails from Jamaica and has spent the last ten years leading teams in the design and development of global brands. She has played a crucial role in scaling these brands to generate over $200 million in revenue.
Simone is a co-founder of POClab (People of Crypto), which is an award-winning virtual experiential studio that was established in 2022. This innovative gaming studio is led by a team of women experts who specialize in creating immersive digital experiences that merge fashion, gaming, and entertainment. POClab’s mission is to create a unique link between the virtual and physical worlds to promote inclusivity and accessibility through its immersive storytelling. Simone’s in-depth knowledge of consumer behavior has been vital in helping established brands embrace new technologies as a catalyst for change. She has also forged significant partnerships with industry giants like L’Oréal, Alo Yoga, and Walmart, among others.
How does it feel to be highly recognized for doing something you love?
It’s an incredibly gratifying experience. It validates your passion, dedication, and hard work, and it can be immensely fulfilling to see your efforts acknowledged and appreciated by others. However, for me, the greatest satisfaction comes from knowing that the recognition is not just about me, but about the mission and impact of the company I represent. I see myself as a vessel for the larger goals and values of the organization, and knowing that our collective efforts are making a difference is what truly brings me happiness. The recognition serves as a reminder that we are on the right path, and it motivates me to continue striving for excellence in service of our mission.
What would you say helps make your career path better for you daily when it comes to the battles of life?
My daily journey in navigating life’s challenges and advancing my career is shaped by a blend of passion, learning, resilience, balance, and meaningful connections. Grounded in a deep sense of purpose, I continually seek opportunities for growth and embrace setbacks as learning experiences. Maintaining a healthy work-life balance ensures overall well-being while fostering meaningful relationships and provides invaluable support and perspective along the way. These elements collectively empower me to overcome obstacles and thrive in both my personal and professional pursuits.
What upcoming projects do you have in the works?
Launch innovative gaming experiences with inclusive storytelling and accessibility, featuring avatars for diverse body types and abilities. Advocating for diversity in gaming through industry studies and cultural activations with global brands, it reinforces leadership in brand engagement, fostering connections with diverse audiences. With plans for two new cultural activations, it showcases influence in the digital landscape, catering to events celebrated by over a billion people worldwide.
In what ways are you helping to mentor those in our black and brown communities?
As a mentor, I actively engage with individuals from black and brown communities, offering guidance, support, and opportunities for professional growth. I prioritize creating a supportive environment where they feel empowered to pursue their goals and aspirations. Through one-on-one meetings, I provide personalized advice tailored to their needs and challenges. Additionally, I leverage my network to connect them with relevant resources, networks, and opportunities. By actively advocating for their advancement and providing ongoing support, I strive to contribute to their success and empowerment within our communities.
Connect with Simone Berry for more updates and to learn more about her endeavors!
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