Crystal Williams is the CEO/ Founder of Eye Candy Lash Salons in the Dallas Forth Worth Texas area. Since her first salon opened in 2011 the salons have since expanded in ways that she never thought were possible before she decided to take the leap of faith to follow her heart & launch her own business. Her initial career background was in insurance for 11 years as a licensed insurance agent before she took the leap into entrepreneur life. She always knew that she was a “brow fanatic” with an enthusiasm for a “fierce brow” these are personal quotes directly from Crystal’s mouth if that is any indication as to how much she loves what she does. She says her desire to create a salon that specifically caters to brows & lashes was birthed because she feels it is necessary & essential to frame and enhance her client’s natural beauty. She has masterfully honed her craft in all the latest techniques such as waxing & threading while also incorporating Henna Tattoos as a service & making them all convenient and accessible to her customers every day of the week without appointments.
When you initially decided to begin your first Eyelash Salon did you envision it taking off in the way that it has now prior to opening?
No, I didn’t. I just wanted my first location to be successful. I had no idea expansion & growth were in the future. I had not even thought past the probability that my brand was something other cities needed as well.
Would you say you get more requests for working with people’s natural eyelashes or for extensions?
We get a lot of requests for natural enhancements to customers’ natural eyelashes.
What are the most popular current trends in Make-up & Lashes?
I would definitely say a great brow thread with a henna tint is usually a popular go-to for a carefree day-to-day look for busy women.
How many locations do you currently have & how many overall do you plan to open in the future?
I currently have five locations. Our newest salon is on Ross Ave in the Fiesta shopping center by lower Greenville. I do have a plaza that is interested in my concept arriving in their plans in late 2022. If so, it will bring our total location reach to six in the DFW (Dallas Fort Worth) Metroplex.
What type of research & study did you do before opening your first location?
I opened my first salon right when threading became popular in Dallas. I saw the trend coming & got ahead of it. I knew it was the next big thing in hair removal. I saw that threading was less abrasive than wax & created a cleaner more defined look. I also noticed we did not have many salons that specialized in eyelash clusters, so we combined both and created a unique salon niche. Now we are known for “Brows That Wow” & “Lashes That Last.” It has been amazing to watch us grow.
How many people do you employ?
We currently have around twenty-five staff members.
How long did it take to become a certified lash technician?
The length of time it takes to become certified depends on the program you choose.
How long has the Henna Treatment been available? Why is this such a popular service for your clients?
Henna is popular because it requires less commitment. You can be creative where you place it and have fun with it. Whether it’s for a girl’s night out, date night, or vacation we can create the look you want and have a tattoo anywhere for up to two weeks. We offer henna brows and henna tattoos.
What are some of the ways you help to ensure eye candy lash salon stays a cut above its competitors?
I listen to my customers. I am very involved & love to hear their feedback. I get great ideas and suggestions from my customers and staff. They are the heartbeat of the organization. My staff has so much wisdom since they are in the thick of things daily.
Some may feel that spending money on something like lashes & eyebrows may be a superficial waste of money & time, but for Crystal, it goes beyond just looking attractive into a deeper self-care routine. It plays a very significant role, extending to helping her clients “live their best lives” and to help accommodate this feeling she has staff available seven days a week ready & available with no appointments necessary to help meet whatever need they may have such as a quick makeup refresh for a “Sunday Funday “ lunch date, an eyebrow arch for an interview, or a special event Eye Candy Salons most definitely has all the bases covered & offers ease of service & comfortability for her clients. I must admit I did not know much about the lash industry before getting the opportunity to speak with this extraordinary woman who saw her chance to capitalize on her simple love of helping women to both look their absolute best & go about their days with confidence by putting their best face forward. She was able to turn her love for a great brow arch into the substantial business that it has become today. My only reference point before now is my mother & Sister who love a good brow, I see the joy on their faces after getting that fresh eyebrow done & I can only liken it to what it feels like for myself when I get that fresh new Tape-Up at the barbershop every two weeks. Crystal Williams understands that there is more involved than just merely looking cute but helping every client she & her staff takes care of to feel great about themselves on the inside as well. If you want to know more about Eye Candy Salon, be sure to run & hit that follow on Instagram at https://www.instagram.com/eyecandybrowsalon/ or check out her website at https://eyecandybrowsalon.com/ to book your next brow appointment if you live in the DFW Area or are planning to visit in the near future.
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