As the world began to open back up, mental health became one of the most discussed topics. Many entrepreneurs felt the overwhelm of not knowing how to pivot their business or realized there weren’t certain foundations in place to help them come out of this pandemic.
Shani Godwin shares her journey and inspiration, which led her to create Joy Economics. She detailed her pinnacle moment of success when her marketing company Communiqué reached the 1M mark and how she had to redefine her success based on Joy. Shani has helped women entrepreneurs scale to 7 figures and beyond by using their talents, gifts, and stories all without the stress of growing a business. In a recent interview here is what she shared with us.
Sheri Simmons: Tell us about yourself?
Shani Godwin: I am Shani Godwin, CEO, and founder of Communique USA; a firm devoted to the work of promoting JOY within the workplace through the provision of top-tier marketing and communications solutions. My team and I are based in beautiful Atlanta, Georgia where I also currently reside with my dog, Zuri Skye.
Experience has taught me successful longevity in any industry requires passion fueled by happiness. This has led to the creation of JOY Economics; a coaching program I’ve developed in an effort to bring true work/life balance through helping women entrepreneurs scale their businesses into the 7-figure range as a byproduct of prioritizing their joy.
S.S: What are some moments in your life that inspired you to reflect on your life?
S.G: The end of a marriage, in most cases, has a cruel yet liberating after-effect in which you find yourself mourning a life you’ve lived for some time all while molding this version of yourself armed with life’s lessons. And this season of Shani Godwin is committed to a lifestyle in which work no longer takes precedence over happiness, joy, passion – life.
S.S: Tell us about your book Kissed by God.
S.G: Kissed by God is my first installment with the UNSTUCK Writers’ Collective featuring work from nine authors. Each story is beautifully raw and transformative underscoring loss, heartbreak, and self-discovery. My goal in sharing these works is to bring readers along a transformative journey through honest reflection with a backdrop of real-life experiences. I certainly gained the ability to give voice to thoughts I’ve silenced for far too long. Hopefully, this book has a similar, if not the same, impact on whomever it comes across.
Kissed by God is available for purchase on Amazon starting at $20.12.
S.S: Tell us about Communique USA.
S.G: Communique USA is a marketing communications firm that I founded in 2002. We help our clients find their brand voice by providing a variety of marketing and communications services including end-to-end creative and communications support as well as helping our clients find high-end fractional marketing and communications talent to join their high-growth, fast-paced teams. Over the last 20 years, we have had the great pleasure to work with major brands like Chick-fil-A, Inc., Georgia Power, Cox Enterprises, Party City of Atlanta, The Federal Reserve of San Francisco, and more. We pride ourselves on being a lifeline for our clients, helping them get the most out of their workdays with less stress and a lot more fun along the way.
S.S: What is next for you and your business?
S.G: I want to keep showing entrepreneurs how they can show up for their company but still find a balance between work and life with our Joy EconomicsSM Coaching Program and continue helping our clients be able to be their best selves.
Connect with Shani Godwin on Instagram and by visiting her website!
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