Although she always maintained an active lifestyle, relocating to a new place of residence helped to motivate Austin Hicks into fitness. “Group fitness is like therapy. It’s an instant community,” explained Austin. Austin describes group fitness as:
- An exchange of energy;
- Solidarity;
- More powerful in a room full of women; and also a
- Tool
Austin’s brand of InFit360 offers women a unique format to fitness. “In equal parts fitness, lifestyle, and service; Infit360 promotes an “inclusive fitness” environment and creates an opportunity for those that cannot always access wellness on their own,” shares Austin Hicks. Her unique format also runs off of the “Meet on the Mat” motto. The mat is seen as a safe space for her consumers. The mat is seen as a metaphorical meeting place where relationships spark, motivate, inspire and uplift. “Infit360 believes that wellness should not be afforded to the few, but accessible to all,” says Austin.
(Photo Courtesy of InFit360’s website)
InFit360 offers many services and many are free of charge. They have a partnership with a licensed Marriage and Family Therapist to provide free group therapy following workouts. The therapist is offering the post workout groups in a 6-week series called Racial Trauma and Self-Care. This necessary series is being offered in response to recent community events that directly impact their clients.
Austin also sets to empower other business women. She suggests these 3 key factors when building your business:
- Brand identity is key! Be clear on your mission and what lane you seek to occupy.
- Plan, but not too much. There’s a balance of having a great idea, nurturing it, and just going for it.
- Be willing to invest in yourself while tapping into your Tribe. What and who you need may already exist in your world!
In the future you can expect to see an expansion in online services as well as more business collaborations from the InFit360 brand. To connect with Austin Hicks please follow her on social media as @infit_360 or by visiting https://infit360.com/.
Writer, C. Scott, is a mother of one; author, social worker, early literacy interventionist and entrepreneur.
(Photo Courtesy of InFit360 on Instagram)
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