Latris Latrelle has been a designer, a producer, an editor, and a strategist. Through all of it, she’s been doing one thing: making room for other people.
Start in Paris. It’s 2022, and Latris Latrelle Oliveira, known professionally as Latris Latrelle, is making her debut at the Ritz-Carlton. It’s the kind of moment fashion people frame and hang on the wall. But for Latris, it wasn’t an arrival so much as a waypoint on a road that began long before, with a small lingerie label and a mother who believed in it.
Actually, the road starts even earlier. “I fell in love with fashion very young, while I was still in grade school,” she says. Her mother was the spark. “She was very intentional about how she dressed me, and I paid attention to every detail from a very young age.” The lightbulb moment came in 1999, when she saw Iman on a Vogue cover photographed by Annie Leibovitz. “Fashion was never just about clothing for me,” Latris says. “It was about expression, creativity, and pride. It is the story you tell before you ever say a word.”
That label was Pretty Posh Lingerie, launched in 2014 and inspired by her late mother, who also invested in it. On paper, it was a product business. In practice, it was a master class in everything that surrounds a product: how to tell a brand’s story, how to build an audience, how to spot an opportunity before everyone else sees it.
It also got her looking up from her own work and toward the people creating around her. That same year, she sponsored a runway showcase for student designers in New York City. Notice the choice: she paid for the stage instead of stepping onto it.
Then came Atlanta, where the picture got bigger. She produced a local photography “Shootout,” dove into styling and creative production, and learned how a single image can carry an entire brand and how the right collaboration can change a project’s whole direction. She also gained a real appreciation for the work nobody applauds: the logistics, the compromises, the dozens of small decisions that make a finished image look effortless.
When the pandemic shut down traditional fashion venues, she made her first public runway appearance in a virtual presentation, joining the many creatives who found audiences through a screen.
The more runway shows she produced, the more she noticed what happens once the lights go down. Emerging designers would leave with a beautiful collection and no clear plan for what came next. They needed positioning, exposure, introductions, and a thinking partner.
Front Row by Latris Latrelle started as a way to produce those shows and build experiences for new talent. But people kept coming back to her, and not just for production. They wanted her perspective. In late 2025, she gave that role a home: Posh Group Creative Agency, a boutique firm that works with talent one-on-one. Its criteria go beyond the product itself. Effort, passion, independent branding, and intention all count. A founder with no built-in audience and no industry contacts isn’t behind in her eyes. She’s simply at the beginning.
Then there’s SHUBA Magazine, where Latris is founder and Editor-in-Chief. The global publication covers fashion, art, photography, beauty, travel, lifestyle, luxury, and culture, and it deliberately goes where mainstream media often doesn’t: emerging creative scenes, lesser-known professionals, overlooked destinations. As editor, she decides whose stories get told, and that is its own kind of power.
So how does one woman run two brands, produce events, advise clients, and still look this good doing it? She laughs off the premise. “Honestly, it’s not easy. I manage it because it is what I love,” she says. “I incorporate my passion into every part of the process.” Whether she’s working with a designer, developing a publication, producing an event, or advising a client, she says, “I am still operating within the same world that I love.”
There’s a method behind the glamour, too. “There is also a lot of strategy behind what people see publicly. I have learned to prioritize, delegate when necessary, and stay focused on the larger vision. You cannot do everything at the same time, even when you want to.”
As for the fabulous part, she credits her team at home. “I have help! My brother, who is both a chef and a trainer, runs a very tight ship.”
It would be incomplete to tell this story without mentioning that Latris is a Stage III cancer survivor, and that she kept building through that fight. Resilience isn’t a buzzword for her. It has changed how she lives. “Overcoming health challenges has also taught me the importance of maintaining a routine and being intentional about what I put into my body,” she says. “At some point, you simply have to divorce yourself from the things that are unhealthy, including certain foods, habits, and anything that no longer contributes to your well-being.” Her definition of fabulous follows: “Staying fabulous is not just about how you look. It is about discipline, balance, and taking care of yourself from the inside out.”
It’s also part of why she judges a business by whether it’s useful to someone else, whether that’s a runway, a magazine feature, strategic advice, or one well-timed introduction.
She’s never stopped learning, either. In 2019, she completed the Women’s Leadership Program at Yale School of Management through Yale Executive Education, with instruction co-taught by Dr. Emma Seppälä. She has also completed Marketing and Communication for Luxury Brands, a program from ELLE Magazine and Universidad Complutense de Madrid. Classes give you the frameworks; building companies is where you find out if they hold.
Ask her to name favorite designers and she answers with a question of her own: this season or all time? Pressed for three all-timers, she starts with Valentino. “I will live and die a Valentino girl,” she says. Her loyalty runs through Eunice Johnson, whose Ebony Fashion Fair in the 1960s brought Black models wearing Valentino’s designs to the designer’s attention. “Bringing Valentino’s attention to Black models wearing his designs during the touring fashion show created a sense of pride that keeps me loyal.”
Next is Carolina Herrera, where she admires creative director Wes Gordon. “He truly understands the essence of Carolina Herrera and has maintained that identity while continuing to move the brand forward.” Third, in a single word: Saint Laurent. “Power.”
Then the list gets away from her. Ralph Lauren? “Classic. Hey, I’m a New Yorker!” Romeo Hunte, for a distinctive point of view. LaQuan Smith, “for his eternal medley of sex appeal,” whose attention to the body she calls “mindful and fearless, like Azzedine Alaïa.” This season, she’s been taken with Demna’s work at Gucci, and with a show that “took me back to romance and royal vibes,” reminding her of Versailles, her favorite city to visit. “But how can a girl choose?” she says. “Fashion is far too beautiful for only one favorite.”
Her ventures may look like separate lines on a résumé, but she sees one chain. Fashion creates stories, stories create visibility, visibility opens doors, and strategy keeps those doors open.
And the road ahead? “My long-term goal is to build a truly full-service fashion and art consulting agency with an international presence in New York, Paris, and London,” she says. “I want to continue creating opportunities for emerging designers and artists while building a platform that connects creativity, culture, and business on a global level.”
Her belief is refreshingly simple: talent shouldn’t be limited by access, geography, or budget. An invitation to the room where decisions are made isn’t the goal. What she wants to know is who isn’t in that room, and what it would take to build another one.
Images Courtesy of Publicist
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