(Los Angeles, CA) – Today marks the official launch of a new chapter in golf, as swang and Jordan Brand join forces to push the game into its next era. For too long, golf has felt stuffy and stodgy; disconnected from the culture shaping everything else. The game itself was never the issue. The framing was.
A new generation has already begun rewriting the rules from the outside in, bringing golf into neighborhoods, cities, and the everyday spaces where community actually lives. Creativity, music, self‑expression, and streetwear energy now sit right alongside swing mechanics. Swang has been at the center of that shift – what started as a bi‑weekly range hang in Los Angeles has grown into a cult community-led brand redefining what golf looks and feels like. The ethos stays simple: pull up, tap in.
Starting today, that movement expands with the launch of swang’s partnership with Jordan Brand – an icon that has shaped sport and culture for decades. Few figures have influenced golf’s cultural edge more than Michael Jordan, whose competitive fire and personal style helped broaden the game’s identity. Jordan Brand brings that same spirit here, stepping in as a true collaborator committed to building something lasting, not just lending a logo.
“I came into golf being myself. Jordans on, baggy shorts, a jersey, music blasting. swang grew out of that energy.”says swang Founder Modi Oyewole. “It’s a place where you can pull up and tap in, whether it’s your first swing or you’ve been playing your whole life. From day one building swang, we literally had Jumpman on the top of our ‘Mount Rushmore of Brands’ Google doc. They’ve always pushed sport into culture, and that’s exactly where swang lives. It’s surreal, but it also makes sense.”
The partnership starts at the heart of swang’s community: FREE RANGE, Thursday nights at Rancho Park. Every other week, 300+ golfers of all levels link up for free balls, free clubs, free instruction, and a vibe that feels more like a chill house party. Together, swang and Jordan Brand will continue to elevate the ways swang’s community engages with the game as well as expand programming – from deeper learning opportunities to tournaments and high‑energy cultural moments throughout the year.
This is a long‑term investment in access, community, and the future of the game. Because the vision isn’t just about changing how golf looks- it’s about changing who it’s for and where it shows up.
When you invest in community, culture follows. swang and Jordan Brand are building a future where golf belongs to everyone – where individuality is celebrated, creativity and expression are part of the game, and every player gets to show up as their fullest self.
Courtesy of SWANG X JORDAN BRAND
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