Celebrity designer Kenny Kas is setting the tone for 2026 with the launch of his highly anticipated “Inside Out” Denim Campaign, a fashion-forward statement anchored by the Kenny Kas Denim Jacket and coordinated jean silhouettes from the W.E.T. collection, short for With Exceptional Taste. Known for merging elevated design with street sensibility, Kas delivers a collection that speaks to confidence, individuality, and gender-neutral expression without compromise.
At the heart of the campaign is the Kenny Kas Denim Jacket: Inside Out. Crafted from premium, high-quality denim, the jacket is engineered for durability, comfort, and effortless styling. The relaxed fit is intentionally versatile, designed to complement a wide range of silhouettes and body types. A classic denim blue base provides the foundation, while rich cognac brown accents, including belt and logo patches, introduce a refined contrast that feels both polished and bold.
The jacket is paired with matching denim jean silhouettes that complete the look with architectural balance and fluid movement. Together, the pieces form a cohesive uniform that transitions seamlessly from daytime casual to commanding street style. It is denim designed not only to be worn, but to be experienced.
Signature details distinguish the collection. Logo metal zipper pulls, antique gold logo buttons, and rivets add understated luxury throughout. Functional elements are equally considered. Spacious front pockets provide practicality, including a signature printed pocket featuring the inspirational quote, “Stop rushing to be known… and take your time to be remembered.” Adjustable cuffs and belted accents allow wearers to customize their fit, reinforcing the collection’s commitment to adaptability and personal expression.
The campaign visuals mirror the strength of the designs. Shot by DMV photographer Norman Jones of Image Plus Studios and visually captured by Maxwell Glover of Black Brand Agency, the imagery radiates performance and presence. Models Mekeda Smith, Chris Deloatch, and Maliah Hawkins bring commanding movement and authenticity to the frame, embodying the fearless energy of the W.E.T. collection.
Set against a vibrant commercial DC backdrop, the campaign video, directed by Kenny Kas himself, follows the models as they move through the city with bold confidence. Styled with seasonal Kenny Kas accessories, including the Kenny Kas Beanie with its clean fold-over cuff and oversized safety-pin accent, the looks balance urban edge with elevated polish.
Grounded in a neutral-gender vision, the Inside Out denim jacket and coordinating jeans challenge outdated fashion constructs. The collection invites anyone to wear denim freely, without labels or limitations. With inclusive unisex sizing ranging from XXS to 3XL, Kenny Kas reinforces that modern luxury should be accessible across the full spectrum of body types.
The Inside Out Denim Campaign launches in February 2026, with exclusive content rolling out across @KennyKasClothing social platforms throughout the week. The Kenny Kas Denim Jacket and coordinating denim jean looks will be available for pre-order beginning February 10 at TheKennyKas.com.
Photos by Norman Jones of Image Plus Studios
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