At the intersection of rest, intention, and elevated living sits BrownStyle Magazine, the first featured publication in FEMI Magazine’s new series, The Magazines That Move Us. Founded by sisters Tweety, Editor in Chief, and Emerald Elitou, Chief Creative Director, BrownStyle Magazine launched on September 19, 2023, with a clear and refreshing mission. The platform exists to center Women of Color who want to define their own version of a soulful, soft life.
BrownStyle Magazine is a digital and print lifestyle and luxury publication that offers more than aspiration. It provides affirmation. Through celebrity interviews, personal essays, expert advice, how-tos, and curated shopping lists, the magazine creates a space where motivation meets mindfulness. Its content speaks directly to women who are ready to slow down without shrinking, and to indulge in beauty, wellness, and joy without guilt.
What makes BrownStyle Magazine distinctive is its intentional rejection of hustle-only narratives that dominate much of lifestyle media. After years of working across media, fashion, and beauty, Tweety and Emerald recognized a void. Women were being celebrated for endurance, productivity, and sacrifice, but rarely encouraged to pause, replenish, or prioritize themselves. The sisters asked an important question. Where was the space for softness, sisterhood, self-care, and soul?
BrownStyle Magazine was their answer.
The publication was created as a safe and affirming space for women who desire a life rooted in self-care, opulence, unity, and love. It reframes luxury as something internal as much as external, reminding readers that rest is not laziness and softness is not weakness. The soulful soft life presented in BrownStyle Magazine is about alignment, intention, and choosing joy as a daily practice.
One of the magazine’s most celebrated moments is its Special Fragrance Issue featuring Tabitha Brown. The issue stands as a beautiful example of BrownStyle’s editorial vision. It blends celebrity storytelling with sensory experience, cultural warmth, and intentional living. Fragrance becomes more than scent. It becomes memory, comfort, and self-expression. The feature reflects the magazine’s ability to connect lifestyle content to emotional and cultural resonance.
BrownStyle Magazine serves as a reminder that women deserve media spaces that see them fully. Spaces that honor rest as revolutionary, softness as strength, and self-care as a cultural practice. In a media landscape that often pushes women to do more, BrownStyle invites them to be more present.
As the first feature in The Magazines That Move Us, BrownStyle Magazine represents exactly why independent Black owned publications matter. They fill gaps. They tell the stories mainstream media overlooks. They create room for nuance, care, and cultural truth.
BrownStyle Magazine can be found at www.iambrownstyle.com and on social media at @brownstyle. It is not just a magazine. It is an invitation to live well, live softly, and live on your own terms.
Imagery Courtesy of BrownStyle Magazine
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