Renee Armstrong is the creative force and visionary entrepreneur behind Petal by Rose Gold and its dynamic extension brand, Blinged by Rose Gold. What began as a dream inside a mobile boutique has evolved into a cultural movement celebrating confidence, creativity, and community — one rhinestone at a time.
From Tallahassee’s Working Class Wednesdays to Saturday Morning Shoppes at Tropicana Field, Renee built her brand from the ground up, transforming her love for design into a national platform. Her dazzling creations — from custom blinged footballs and basketballs to microphones and apparel — have captured the spotlight on major stages, including Chris Brown’s Breezy Bowl with Summer Walker and NBA Youngboy’s MASA Tour.
Known widely as the “Celebrity Bling Architect,” Renee has turned artistry into influence. Each handcrafted piece tells a story of ambition and self-expression. Her signature aesthetic — bold, feminine, and unapologetically luxurious — has made her a favorite among athletes, entertainers, and fashion insiders who crave individuality with sparkle.
When asked what inspired her to evolve from a mobile boutique into a national brand, Renee recalls that it all began with a vision to merge creativity and confidence.
“When I first started Petal by Rose Gold as a mobile boutique, I wasn’t just selling pieces — I was creating experiences,” she shared. “I saw how people lit up when they wore something that made them feel bold, seen, and celebrated. That energy pushed me to expand beyond the boutique and build Blinged by Rose Gold into a platform that represents culture, individuality, and excellence.”
Her work has now reached the hands of global artists and shined on world-class stages, a reality that still feels surreal to her.
“It was one of those full-circle moments that reminded me why I started,” Renee said. “To see something that began on my work countertop end up shining on tour with Chris Brown, Summer Walker, and NBA Youngboy was beyond a dream. Every rhinestone represents hours of passion, patience, and prayer. It wasn’t just my work shining — it was my purpose.”
For Renee, being called the “Celebrity Bling Architect” means more than a title. It reflects her balance between art and entrepreneurship. “Every design starts with emotion. I ask, what story am I telling through this piece? Whether it’s a microphone for a sold-out tour or a custom football for a homecoming game, each creation has to feel intentional and personal,” she explained. “But creativity needs structure to grow. So I approach my business like I approach design — with precision, planning, and purpose. Authenticity is my blueprint.”
Her success, however, is rooted in more than talent and hard work. Faith, she says, has been her guiding force through every challenge and triumph. “There were moments when the vision was bigger than my resources — but never bigger than my faith. When things felt uncertain, prayer and trust kept me grounded. Faith gives me courage when things get hard and grace when blessings come in. I’m not just building a business; I’m walking in purpose.”
Renee’s journey is a reflection of what happens when faith meets focus, and her message to women pursuing their own creative dreams is simple yet powerful.
“Lead with authenticity and protect your shine at all costs. Your uniqueness is your superpower — don’t water it down. Consistency isn’t about perfection; it’s about showing up, even when no one’s clapping yet,” she said. “Never dim your light to make others comfortable. When you walk in your purpose, your light gives others permission to shine too.”
From her mobile beginnings to international stages, Renee Armstrong continues to redefine what it means to build a brand with purpose. Through Petal by Rose Gold and Blinged by Rose Gold, she proves that when creativity meets confidence — and faith meets focus — the result is something truly radiant.
Images Courtesy of Renee Armstrong
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