Serial entrepreneur and internationally recognized beauty mogul, Cliff Vmir, is excited to announce the latest expansion of his growing beauty empire with the acquisition of a brand-new FEMMÈ Beauty storefront. Exclusively announced by Forbes , the reveal highlights the launch of a dynamic new three part space that includes a 3,000 – square foot warehouse, full-service hair salon, and retail storefront all under the umbrella of Cliff Vmir’s viral beauty brand, FEMMÈ.
The new location will feature a stunning retail storefront stocked with FEMMÈ products, followed by a full-service, in-house hair salon, unlike anything in the market. Cliff’s bold vision includes creating a one-of-a-kind salon experience, staffed entirely by male hairstylists, breaking barriers and redefining beauty norms.
Designed by the acclaimed iElevated Images, the space will boast sleek epoxy floors, custom DSD art installations, and a modern, industrial aesthetic. The location will also house a full-scale warehouse to manage procurement, logistics, and operations for the growing line of FEMMÈ products, truly marking a new era for the brand. This strategic move marks a major milestone in Vmir’s mission to reshape the beauty industry through innovation, inclusivity, and luxury.
As a trailblazing celebrity hairstylist and visionary entrepreneur, Cliff Vmir, is credited as the undisputed “King of Hair.”
With the emergence and expansion of his Haircare products FEMMÈ, that have expanded into well over 250 Beauty Supply Stores across the US, including being a renowned stylist to major entertainers, such as Cardi B, Sexyy Redd, Trina, and Jazmine Sullivan, Cliff is setting the standard for cultural hair trends.
But beyond the salon chair, Cliff is breaking records in the digital space, becoming one of the first haircare moguls to earn over $100,000 and sell more than 10,000 products through TikTok Shop, cementing his status as a powerhouse in both beauty and e-commerce.
“I am so excited for the expansion of Femme,” says Cliff Vmir. “I have been a hairstylist for over 20 years, so this has been a long time coming. Opening my Femme storefront and expanding our products into over 250 stores throughout the country means the world to me.” says Vmir. “I will forever be grateful to my Femme haircare supporters that I was able to make this happen.”
With the expansion of the storefront well underway, Cliff Vmir is using his experience and notoriety in the beauty industry to set the tone for other stylists and entrepreneurs to follow. The storefront is a three-in-1 experience for beauty entrepreneurs and consumers to gain quality service as well as for Cliff to expand his business, both commercially and digitally influencing the expansion of his beauty empire as well as creating generational wealth.
About Cliff Vmir
Cliff Vmir, born Clifford Watson, is a multifaceted celebrity hairstylist, entrepreneur, and charting rapper. Known for his exceptional hairstyling skills, he specializes in high-quality wigs, weaves, and extensions and has worked with numerous celebrities. His talent and unique style earned him a strong social media presence, where he shares hairstyling tutorials, industry insights, and glimpses of his luxurious lifestyle. Vmir achieved remarkable financial success early in his career, making his first million dollars at the age of 19.
His popularity soared further when he starred in his own BET show, “Wig Out,” which showcased his creative flair and dynamic personality. In addition to his television career, he is also a successful recording artist, making waves in the music industry, particularly within the LGBTQ+ community, where he is a prominent figure and advocate for representation.
He is also the founder and owner of FEMMÉ, a successful hair care brand that offers products catering to diverse hair needs. Recently, Femme hit a huge brand milestone–selling over 10,000 product units via TikTok Shop! Cliff Vmir’s entrepreneurial spirit, combined with his artistic talents and advocacy, has solidified his status as an influential figure in both the beauty and entertainment industries.
