The Childcare Cartel, a bold new reality docuseries Executive Produced by Sherri J. White, is turning heads before its official debut. Unlike anything currently on television, this groundbreaking series peels back the curtain on Atlanta’s thriving daycare industry—introducing a cast of powerful women who are building generational wealth with babies, budgets, and bold decisions.
While the series premiere date and network affiliation remain under wraps, anticipation is building fast. A private watch party is set for Wednesday, July 23rd in Atlanta, Georgia, where select industry tastemakers will get an exclusive first look at what many are calling the next breakout hit in unscripted television.
The show centers around four dynamic women: Sherri J. White, Janaya Burke, Keisha “Starr” Archer, and Sydney Jordan. Each is navigating the complex world of childcare entrepreneurship, forging empires while balancing friendship, fierce competition, and the real-life challenges of building legacy in a high-stakes industry.
More than just business, The Childcare Cartel is a celebration of ambition, sisterhood, and redefining success. The cast—composed of childcare moguls and rising hopefuls—offers a fresh, empowering narrative about Black women in business. These women aren’t just fighting for a seat at the table—they own the building.
At the heart of the series is its visionary creator, Sherri J. White. As a serial entrepreneur and owner of three daycare centers in Atlanta, Sherri J. brings both passion and authenticity to the screen. Her mission? To spotlight the untold stories of women turning childcare into a powerhouse industry.
“The Childcare Cartel is more than a show, it’s a cultural shift,” says Sherri J. White. “I created it to spotlight the raw, unfiltered stories of powerhouse women who are breaking barriers and rewriting the narrative of success in childcare and beyond. This isn’t just about raising children—it’s about raising the bar, elevating women’s voices, and creating a ripple effect of change.”
From navigating betrayals and rivalries to forming powerful alliances, the show promises a mix of high drama, heartfelt moments, and entrepreneurial grit. Whether they’re expanding their empires or redefining motherhood and mentorship, these women are proving that legacy isn’t handed down—it’s built from the ground up.
With major network interest already buzzing, The Childcare Cartel is on track to become one of reality TV’s most talked-about series of the year. Keep your eyes on this cartel—it’s built on cribs, but it’s aiming for the crown.
WATCH ‘The Childcare Cartel’ Sneak Peek Teaser Below!
Meet the Cast:
Sherri J. White: Mogul, Mom & Mastermind Behind the Movement
Sherri J. isn’t just a name—she’s a force. A powerhouse CEO, published author, and speaker who turned the childcare industry on its head and then put it on camera. As the executive producer and creator of The Childcare Cartel, Sherri is the founder in chief of the Childcare Cartel, bridging the gap amongst the women to build the next set of childcare moguls.
Janaya Burke: Licensed Esthetician, Dual Business Owner and Next-Generation Mogul
The daughter of Sherri J. and self-proclaimed, baby of the collective, Janaya is trying to carve her own lane from under the shadows of her mother’s childcare empire. A serial entrepreneur with a reputable salon, Belle Lux Day Spa, she’s breaking into the industry of childcare by building a childcare center inside the same building as her spa. Janaya brings youth, ambition, and legacy energy to The Childcare Cartel. She’s soft-spoken but strategic. Elegant, but built for the empire.
Keisha “Starr” Archer: Beauty Boss. Business Architect. Childcare Power Player
Keisha “Starr” Archer is a serial entrepreneur and silent assassin within the group. As someone who is tenacious to go after any goal, she is determined to quickly break into the childcare industry and claim the title as the next childcare tycoon. In just five years, Starr has successfully scaled into ownership of two thriving childcare buildings, applying her signature precision and business acumen to a whole new lane. Her transition into childcare wasn’t loud—but it was masterful. On The Childcare Cartel, Starr is the one you underestimate—until it’s too late. Soft-spoken, but never outplayed. She lets the results speak for her.
Sydney Jordan: First-Generation Boss. Luxury Childcare Queen. Unapologetically Her
Sydney Jordan is the firecracker of the group. As a proud first-generation Bajan-American who moves with purpose, passion, and plenty of vibes, Sydney was raised on hard work, high standards, and zero tolerance for excuses. She’s built a name for herself as the straight shooter with high standards and higher impact. She’s the life of the party but moves with intention by owning what she wants and makes no apologies getting there. With nearly a decade of experience in the childcare industry, Sydney doesn’t just run a center—she curates an experience. Known for catering to medium to high-end clientele, she’s mastered the art of professionalism, warmth, and standards that speak for themselves. While some providers chase enrollment, Sydney builds elite environments where excellence is non-negotiable.
The Childcare Cartel is executive produced by Sherri J. The exclusive sneak peek watch party will be held on Wednesday, July 23rd at a private location in Atlanta, Georgia.
For more information, visit:
Sherri J. on Instagram:
@sherrijlovely | @thechildcarecartel
Photography Credit: Sterling Pics
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