For Shaina Rainford, the journey from nurse practitioner to founder of the 8-figure beauty powerhouse Bask & Lather Co. has been nothing short of transformational. Driven by family legacy and a passion for holistic care, her story began with a personal mission: to create effective, natural remedies that work. That mission, inspired by a remedy passed down through generations, blossomed into a thriving brand now beloved by customers nationwide. Today, Shaina isn’t just a businesswoman—she’s a visionary leader, community speaker, real estate investor, and most importantly, a devoted mother of three.
As Mother’s Day approaches, Shaina reflects on the deeper meaning behind the celebration. “Mother’s Day is a beautiful reminder of what truly matters. As a mom of three and the founder of a growing brand, it’s easy to get caught up in the hustle. But this day brings me back to center. It’s not just about being celebrated—it’s about reflecting on the love, strength, and grace it takes to nurture both a family and a vision.”
That balance of nurturing and building has become the heartbeat of how she leads. “Motherhood made me a more intentional leader,” she says. “It deepened my purpose. Every decision I make is rooted in legacy, from the way we formulate our products to how we show up for our customers and team.”
For Shaina, maintaining balance doesn’t mean perfection—it means presence. “Balance looks different every day. Some days I’m fully in CEO mode, and other days I’m in full mom mode. I’ve learned to honor both without guilt. I set boundaries, delegate when needed, and stay present in whatever role I’m in.”
She is intentional not just about how she shows up, but also about what her children see. “I make it a point for my kids to see what I do, so they understand why I work so hard and who I’m doing it for.” That visibility has helped her instill values that go far beyond business. “I want them to see the power of purpose, perseverance, and walking in faith. I want them to know that you can create something from nothing if you believe in yourself and stay consistent.”
The lessons she’s learned in motherhood have been critical to her success as an entrepreneur. “Motherhood taught me how to move with grace under pressure. Whether it’s juggling multiple priorities or navigating chaos, I’ve learned how to lead with clarity even in the most challenging moments.”
Despite the demands of building an empire, Shaina protects family time with fierce intention. “Family is my foundation, so I protect our time like I protect my brand. I schedule it just like I would any other major commitment. The work will always be there, but my babies won’t stay little forever.”
Her message to other mothers who are nurturing dreams of their own is rooted in faith and authenticity. “Your story is your superpower. Don’t wait until everything is perfect to start. What you’re carrying isn’t just a product, it’s purpose. And remember, being a mom gives you a unique strength that simply can’t be taught. Build from that place and watch what happens.”
In both business and motherhood, Shaina Rainford continues to be a force—graceful, grounded, and fiercely committed to building a legacy that uplifts generations to come.
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