Huntsville, AL – Melody Shari continues to make waves in the entrepreneurial world. Her brand, Seventh Avenue Beauty, has been selected as one of only two Alabama-based businesses to headline the #ShopBlackOwned TikTok campaign, an initiative aimed at amplifying the visibility of Black-owned brands and creators.
This milestone follows a record-breaking achievement earlier this month when Melody set the TikTok record for the longest view time of any TikTok Shoppable Live—a testament to her magnetic presence and ability to engage audiences like few others can.
As a serial entrepreneur, Melody’s success is no surprise. Her Seventh Avenue Beauty line, known for its vegan, natural, and paraben-free skin, body, and hair products, has built a loyal following. This level of success is nothing new for Melody; she became a leading entrepreneur at 25 and has been building multimillion-dollar businesses since 28. The impressive numbers on TikTok and her product sales reflect the strength of her brand and business acumen.
Melody’s rise is not just about business—it’s about breaking barriers and changing narratives. As one of the faces of the #ShopBlackOwned campaign, she’s thrilled to use this platform to spotlight other Black-owned businesses and continue paving the way for future entrepreneurs.
“It’s really a full-circle moment in so many ways,” Melody reflects. “When you’re obedient to what God has instructed you to do, there are blessings waiting that have been held up. It’s also always been a goal of mine to highlight Alabama and combat the stereotype. We have some amazing, highly educated, and business-savvy people here.”
Fans and supporters can follow Melody on TikTok at @melodyshari11.
With Melody at the helm, the future looks bright—not just for Seventh Avenue Beauty, but for Black-owned businesses across the country.
Image Courtesy of Publicist.
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