In the ever-evolving world of beauty, Shay Bailey stands at the forefront, blending her expert knowledge with cutting-edge consumer technology to redefine how beauty enthusiasts engage with their routines. A dynamic beauty expert with over 13 years at M.A.C Cosmetics, Shay has cultivated a reputation for empowerment and innovation, ensuring that her clients are not just consumers but informed participants in their own beauty journeys.
Shay’s educational roots run deep; she earned her Bachelor’s degree from Oakland University, setting the stage for an illustrious career that encompasses corporate operations, artistry, and sales. In 2019, she launched her consultancy, Shay B. Beautiful LLC, offering her wealth of knowledge to support both emerging and established beauty brands. Her latest venture, the My Beauty Kit Mobile app, launched in 2023, exemplifies her commitment to marrying technology with beauty. The app serves as a virtual “Beauty Bestie,” making professional advice and personalized beauty recommendations easily accessible at a touch.
Fueling her drive for community upliftment, Shay is also the founder of The Beautyprint, a resource hub designed to empower beauty professionals with the skills needed to thrive. Furthermore, her Be Beautiful Project inspires young girls to embrace healthy beauty routines, nurturing their self-esteem through education and self-care practices.
In our exclusive interview with Shay, she shares insights into her journey, the philosophy that drives her success, and the exciting projects on her horizon.
Defining Success
For Shay, success is measured by the impact she has on others. “With nearly 20 years in the beauty industry,” she explains, “I’ve seen it evolve, but many consumers still feel overlooked. They seek results-driven products and techniques that genuinely work for them, rather than complicated transformations.”
Inspiration Behind My Beauty Kit
Shay’s vision for the My Beauty Kit app stemmed from her experiences while helping M.A.C Cosmetics expand into Ulta Beauty. She often heard from excited consumers who struggled to find the right products. “I wanted to create an app that acts as a trusted guide, offering on-demand advice to help individuals select products tailored to their unique needs,” she emphasizes.
The Work-Life Balance Conundrum
As a devoted wife, mother of three, and busy entrepreneur, Shay likens work-life balance to a daily juggling act rather than a perfect equilibrium. “Being present and intentional with my time is vital. Some days are dedicated to business, while others focus on family moments that refill my cup,” she notes.
Advice for Aspiring Entrepreneurs
Shay advises newcomers to the entrepreneurial landscape: “Dive deep into your industry, keep expenses lean, and focus on your own journey. Authenticity is key. When you remain true to yourself, success will follow.”
Proudest Business Accomplishment
Reflecting on her journey, Shay recalls a transformative moment when she applied for a tech founder program with Tech Town Detroit. “Winning first place in the competition was a pivotal moment for my confidence. It validated my mission and reaffirmed that I was solving a real problem,” she recalls proudly.
Partnering with the Detroit Pistons
Most recently, Shay has taken her expertise to the court by partnering with the Detroit Pistons Dance Team as their official beauty partner for the upcoming season. “I work with the team to design gameday looks and teach advanced makeup application techniques using My Beauty Kit,” she shares, a collaboration that marries sport and beauty in an exhilarating way.
Shay Bailey’s commitment to innovation, empowerment, and community transformation is what sets her apart in the beauty industry. As she continues to bridge the gap between beauty and technology, Shay is not just creating products; she’s crafting a future where every individual feels confident and beautiful in their skin.
Connect on Instagram: @iamshaybailey
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