Stormi Steele’s Canvas Beauty Brand Named TikTok Shops’ #1 Selling Brand in America
CEO Breaks Records with Third Consecutive Multi-Million Dollar Live Event
HUNTSVILLE, AL (October 4, 2024) – Stormi Steele, the dynamic CEO and founder of Canvas Beauty Brand, has achieved another historic milestone, solidifying her position as one of the most successful beauty entrepreneurs in the U.S. TikTok has officially named Canvas Beauty Brand the #1 selling brand in America on its platform, following Stormi’s third consecutive record-breaking TikTok Shops Live event.
In this most recent live stream, Stormi once again surpassed her previous sales records, generating more than $1 million in revenue in a shorter time span than her prior events and grossing an even larger, undisclosed sum. This monumental success marks a new standard for live shopping on TikTok, further showcasing the platform’s potential to transform small businesses into major players in the retail space.
A Trailblazer in E-Commerce
Stormi’s journey from humble beginnings to becoming the face of TikTok Shops Live is nothing short of remarkable. Raised in a small, no-stoplight town in Mississippi, Stormi began her business by creating beauty products in her kitchen while battling depression. Today, she runs her multimillion-dollar beauty empire from a warehouse in Huntsville, Alabama, demonstrating that entrepreneurial success knows no boundaries.
Her path has not been without challenges. In 2021-2022, Stormi faced a near collapse of her brand due to a bad business deal, but she fought back and revitalized Canvas Beauty by launching the now-iconic Canvas Body Glazes, transforming her brand into an 8-figure success. Her story resonates with entrepreneurs worldwide, particularly Black female business owners, who continue to face systemic hurdles in accessing resources and capital.
Molding the Future of TikTok Shops Live
Stormi’s unparalleled success has made her a key player in shaping the future of TikTok Shops Live, a platform that is changing the way consumers interact with brands and shop online. With TikTok Shops now boasting over 1 billion active users globally, Stormi’s achievements set a precedent for other entrepreneurs looking to capitalize on this platform’s vast reach. She has created an authentic, highly engaging live shopping experience that captures the attention of millions, proving that live-streamed shopping is not just a trend but a game-changing force in e-commerce.
Upcoming Milestones
As Stormi gears up for her next live event, projected to generate up to $5 million in sales, her role as a pioneering force in beauty and e-commerce only continues to grow. Her success is a beacon for Black female entrepreneurs and a testament to the power of resilience, vision, and strategic innovation.
About Canvas Beauty Brand
Founded by Stormi Steele in 2018 Canvas Beauty Brand has grown from a kitchen project into one of the fastest-growing beauty brands in the U.S., specializing in hair care, Body Glaze and beauty products designed to empower women of all hair types. With a focus on using natural ingredients and offering high-quality products, Canvas Beauty has amassed a loyal following and continues to push the boundaries of the beauty industry.
