Krystle Coleman, the founder and CEO of Midori Star Media Group, has built a remarkable career in public relations, media strategy, and brand development. With over 15 years of experience, Krystle’s journey has been both fulfilling and transformative, allowing her to work across a wide range of industries and carve a niche for herself as a multi-talented strategist and creative.
A Journey Rooted in Passion and Expertise
Krystle’s passion for media relations began during her time at Florida Memorial University, an HBCU where she earned her degree in PR and communications in 2007. This education laid the foundation for her career, giving her the tools to thrive in the competitive world of media. Over the years, she has accumulated an impressive portfolio, including collaborations with industry giants like Slip N Slide Records, where she campaigned for top artists such as Trina, Rick Ross, Jagged Edge, and Cassidy. As the production director for major events like the South Beach sneaker release for DTLR and New Balance, Krystle has continuously proven her ability to curate exceptional experiences.
Her success hasn’t gone unnoticed. Krystle has been featured in numerous publications, such as Highly Unique Magazine and Black Enterprise, where she was highlighted as “The Star of PR.” Despite the spotlight, she remains grounded and passionate about sharing her knowledge. Through her PR boutique, she offers course catalogs and online books, providing media training and brand awareness strategies to a new generation of entrepreneurs.
Navigating the Evolution of Public Relations
Krystle has witnessed—and adapted to—the many changes in the public relations landscape since founding Midori Star Media Group over a decade ago. According to her, PR has evolved from simply distributing press releases to crafting compelling, visual narratives that resonate with today’s media landscape. “In 2024, you have to WOW editors,” she explains, noting that the storytelling aspect of PR has taken center stage. To Krystle, it’s not just about great writing; it’s about creating a lifestyle that aligns with the client’s story.
The dynamic nature of her work and the constant need to pivot and innovate has been one of the most rewarding aspects of her journey. “The journey has been very fulfilling and gratifying,” Krystle reflects. “I am grateful for my God because my good days outweigh my bad days.”
The Balance Between Strategy and Creativity
For Krystle, public relations is both an art and a science, requiring a delicate balance between strategic thinking and creative expression. She believes that her background in writing gives her an edge in how she approaches editors, understanding the nuances of their expectations and preferences. This understanding has been instrumental in her ability to consistently craft pitches that resonate.
“So much of PR is similar to creative strategy nowadays,” Krystle explains. “Everything is about a ‘lifestyle,’ and with visuals, you can lead better with your story.”
Memorable Campaigns and Giving Back
Krystle’s work has spanned various high-profile campaigns, but one of her standout experiences was the Miami sneaker release for DTLR and New Balance. Being hired as an outside vendor to curate the event was a significant moment in her career, one where both the clients and consumers were highly satisfied with the outcome. She notes that when clients express gratitude, it makes all the hard work worthwhile.
As her PR boutique continues to grow, Krystle remains committed to giving back. Over the past decade, she has focused on helping next-generation entrepreneurs navigate the complexities of the media industry, offering her expertise and guidance to those eager to learn.
Advice for Aspiring Entrepreneurs
Krystle is passionate about encouraging aspiring entrepreneurs, particularly those interested in PR and event design. Her advice? “Be yourself and never second guess your idea. Keep God at the front of everything & protect your magic.”
As Krystle continues to evolve as a leader, her commitment to mental health, balance, and professional excellence remains at the forefront of everything she does. Through Midori Star Media Group, she has not only built a thriving business but also a legacy of empowerment and creativity that will inspire future generations to come.
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