In an age where content is currency and virality can spark overnight success, the threats of intellectual property theft loom larger than ever. From TikTok sensations and Etsy sellers to digital creators building empires from side hustles, the need for legal protection is no longer a luxury—it’s a necessity. At the intersection of law, culture, and creativity stands trademark attorney Charisma F. Thomas, founder of High Tide Legal, who has made it her mission to ensure creators and entrepreneurs own what they build—on purpose.
Thomas, a nationally recognized expert in trademark prosecution and business contract law, is the go-to legal strategist for small business owners, influencers, and startup founders navigating the unpredictable terrain of growth. With nearly a decade of legal experience, her work has become a safeguard for rising brands trying to maintain ownership of their logos, taglines, and business names—prized assets that are increasingly vulnerable in today’s copy-and-paste marketplace.
“Too many entrepreneurs are building without boundaries,” Thomas warns. “They’re trademarking too late or not at all, leaving the door wide open for their brilliance to be stolen. My job is to make sure that doesn’t happen.”
Her words resonate in a time when artificial intelligence can replicate content in seconds, and online success can attract infringement just as quickly. But Thomas isn’t just issuing legal advice—she’s offering empowerment. Through High Tide Legal, founded in 2019, she has helped hundreds of entrepreneurs, with a strong focus on women- and minority-owned businesses, establish the legal foundation they need to grow with confidence and clarity.
Thomas believes the law isn’t just about defense—it’s about legacy. As cultural conversations around ownership, brand identity, and generational wealth rise to the forefront, particularly in Black and brown communities, her work is more than just professional—it’s personal.
“In a world where everyone’s a brand, legal protection isn’t optional—it’s legacy work,” she says.
From educating on common contract pitfalls to guiding entrepreneurs on how to monetize their intellectual property, Charisma F. Thomas is making legal strategy accessible, actionable, and culturally relevant. Her impact is proof that building a business isn’t just about going viral—it’s about going forward with ownership, clarity, and power.
Follow Us On Social Media!
