Demia Avery, a former publicist and co-founder of a talent agency, is stepping into the spotlight with her new YouTube entertainment talk show, designed to give celebrities and entrepreneurs a platform to share their “OTHER” passions, talents, and ventures that often go unnoticed. The inspiration behind the show? The unexpected challenges and revelations that emerged during the COVID-19 pandemic.
The Birth of a New Platform
Reflecting on the tumultuous period when the world shut down, Demia recalls how the pandemic forced many entertainers and entrepreneurs to rethink their strategies. “When COVID hit, the world shut down…which meant many entertainers and entrepreneurs could not make any money,” Demia shares. The shutdown not only affected businesses but also left many artists without a stage to perform on, cutting off their primary source of income. This period of uncertainty led many to explore new ventures, from launching skincare lines to diving into humanitarian efforts.
“It forced everyone to realize that tomorrow is not promised,” Demia says. This realization became the driving force behind her show, where she offers a space for celebrities to showcase their multifaceted lives beyond their well-known careers.
From Publicist to Host: A New Challenge
With years of experience as a publicist and co-founder of a talent agency, Demia had always been the one working behind the scenes. But transitioning to the role of a talk show host brought new challenges. “When you are a publicist, there are so many things that you must take care of for your client, that I am now having to take care of myself,” she notes, highlighting the tasks of managing social media content, creating press releases, and developing a public image—something she admits is outside her comfort zone.
However, her experience in the talent agency world has equipped her with the skills to handle diverse personalities and read the room, an invaluable asset in her new role as a host.
An Iconic First Guest
Kicking off her show with TV legend Emmanuel Lewis was nothing short of extraordinary for Demia. “It was amazing! He was amazing!” she exclaims. Emmanuel’s appearance on the show was a perfect reflection of what Demia aims to achieve—showcasing the unexpected sides of celebrities. Not only did he share his ventures in farming and humanitarian work, but he also revealed his alter-ego as an old-school DJ on TikTok.
His vibrant energy and old-school vibe set the tone for the show, aligning perfectly with Demia’s vision. “My guest that I interview will always be faced with the question, ‘Who is your favorite old-school artist,’ and Emmanuel Lewis answered that perfectly, and with a quickness!”
Selecting the Right Guests
When it comes to choosing guests for her show, Demia is selective. “It cannot simply be about ‘your business,’ it must be engaging,” she emphasizes. The stories and talents that excite her most are those that resonate with her audience on an emotional level—whether through triumph, inspiration, or simply a good time. Each guest must align with the show’s purpose and offer something that leaves an impact on the viewers.
Humanizing Celebrities
At the heart of Demia’s show is a desire to humanize celebrities and entrepreneurs. “My hope for the viewers is to see the celebrities and entrepreneurs as ‘just people,’” she explains. By revealing the lesser-known sides of her guests, Demia aims to show that, at their core, these public figures are just like everyone else—navigating life’s ups and downs, discovering new talents, and striving for the best.
As her YouTube show gains momentum, Demia Avery is proving that there’s always more to the story. Whether it’s a hidden passion, a new venture, or a fresh perspective, she’s giving her audience a chance to see their favorite stars in a whole new light.
