Who Says the Laws of Physics Can’t Be Broken?
Newton’s First Presents the FIRST Big & Tall Athleisure Brand!
Nationwide – Ah, athleisure. That deliciously comfortable marriage of soft, stretchy, and breathable materials that are designed to be both comfortable and functional, while still being fashionable enough to wear outside of the gym or workout space. Thanks to the epic shift from office to remote work that the COVID-19 pandemic brought, athleisure sales have skyrocketed as more and more people are turning their backs on the rigid, uncomfortable workwear of yesteryear.
That is, unless they’re part of the exploding men’s Big & Tall population, which is currently 11% of the country and growing at almost twice the rate of the regular size men’s apparel market, netting a value of $6 billion. Even though athleisure is tailor-made for Big & Tall men because it’s designed with stretch fabrics that move with the body, moisture wicking technology to stay dry, temperature regulation to keep the body cool, and wrinkle-free construction for a neat appearance, there is literally not a single brand that provides athleisure for this flourishing and thriving population.
Until now! Wil Cuadros and Amit Patel, co-founders of The Winston Box, the wildly successful first Big & Tall men’s subscription box service, were sick and tired of brands ignoring this enormous gap in athleisure options and are launching Newton’s First, the FIRST athleisure brand catering exclusively to Big & Tall men this May.
Co-founder Wil Cuadros explains, “As the legend goes, Sir Isaac Newton was sitting under an apple tree and took one errant fruit to the head, which prompted him to develop his theory of gravity. In 1687, Newton published his principle of gravity in his landmark work Principia, which also features his three laws of motion.
Newton’s First Law of Motion states, in part, that the natural behavior of a body is to move in a straight line at constant speed unless acted upon by an outside force. In our daily lives, our bodies are constantly acted upon by the outside forces of rigid and unforgiving fabrics and poorly designed garments that restrict our natural movement.
Our mission is to produce thoughtfully designed garments using innovative comfort-first fabrics that allow the body to move naturally, preventing outside forces from slowing you down, breaking the laws of physics.”
Co-founder Amit Patel agrees, stating, “As big & tall guys with decades of combined experience in the industry, we understand the unique challenge plus size men face because we’ve faced them all of our lives, which is why Newton’s First religiously follows the rules of Fit, Fabric, and Fashion.”
FIT: Big sizes with generous cuts and fuller midsections, but tapered and fitted in the right places for a more flattering silhouette, tall sizes with elongated torsos and longer sleeves for men 6’ 3” and up, and consistent sizing and fit across our entire collection. Available in sizes 1XL to 6XL (waists 40″ to 64″ and inseams 30″ to 38″), Newton’s First utilizes proprietary sizing that has been tested and refined on over 50,000 Big & Tall men across 5 different continents, guaranteeing that the clothes effortlessly move with you, no matter what.
FABRIC: Engineered to perform under pressure, whether you’re out for a run, running an errand, or running a meeting, our high-quality fabrics are moisture-wicking, breathable, durable, and lightweight.
FASHION: The right balance between wardrobe staples that remain timeless and contemporary styles for the modern man, inspired by the latest trends in athleisure and streetwear.
And Sir Isaac Newton and his apple would be proud that every Newton’s First garment is 100% sustainable, made with only eco-friendly materials and using green production processes, bringing forth high-quality garments meant to last for years to come!
About Newton’s First:
Co-Founder Wil Cuadros:
Wil has been involved in the Big & Tall space since 2016 when he founded The Winston Box, the first Big & Tall men’s subscription box, and helped guide it through a successful Kickstarter launch. He also co-owns an apparel factory in Peru and is responsible for the creative and design vision of Newton’s First.
Co-Founder Amit Patel:
With a track record of leadership and innovation, Amit oversees the business side of Newton’s First. He currently serves as CEO of The Winston Box and is in high demand as a business consultant. He holds a double major in Finance and Information Technology from Virginia Tech.
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