Miko Branch, CEO of Miss Jessie’s – award-winning, Black-owned, curly hair care brand found in mass retailers nationwide – breaks down the top 5 myths versus FACTS about naturally textured hair.
#1 myth: Textured hair is “bad hair.”
FACT: Naturally textured hair is naturally beautiful! It is versatile, vibrant, and unique.
#2 myth: Only women of color have textured hair.
FACT: No matter the ethnicity, women of all backgrounds can have wavy, curly, coily and kinky hair genetic traits – whether they are Black, Latina, White, Jewish, Italian, etc.
#3 myth: You don’t need to wash textured hair often.
FACT: Naturally textured hair should be washed once or twice a week – using hydrating cleansers at the root and rich conditioners mid-shaft to the ends. A nourishing deep treatment once a week also works wonders to restore, renew and replenish hair.
Recommended: Miss Jessie’s Rapid Recovery Treatment (with Shea and Avocado butter)
#4 myth: Textured hair is easy to manage.
FACT: Naturally textured hair tends to be dry, fragile and takes special care in locking in much-needed moisture.
#5 myth: Textured hair grows slow.
FACT: Naturally textured hair grows at the same rate as straight hair, about half an inch each month. The hair pattern experiences shrinkage, so it may look as though there hasn’t been growth. Gently stretch the strand with your fingers to see the length.
Recommended: Miss Jessie’s Super Sweetback Treatment with Shea and Centella hair growth extracts
Miss Jessie’s hair care products are loved by many celebrities – Alicia Keys, Nyong’o, Halle Berry, Tanika Ray, Zendaya, Viola Davis, Yara Shahidi, and a host of others. Curl power!
The brand is found nationwide online and in Target, Walgreens, CVS, Walmart and beauty supply stores. Be sure to visit their website at http://missjessies.com!
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