BET+ hosted a star-studded premiere event for the second season of THE IMPACT ATLANTA last night at Silverspot Cinema in Atlanta, GA.
The popular series returns with an eight-episode run following the lives of the Atlanta influential trendsetters and giving an all-access pass into their fast-paced lives and personal growth through adversities and major life decisions. The series stars, Ari Fletcher, Karlae, Arrogant Tae, Lakeyah, Dess Dior, and Tuson Jewell.
“The Impact Atlanta” premiered on October 5th on BET+ with new episodes dropping every Thursday.
In the eight-episode series, these young trendsetters give viewers an all-access pass to their fast-paced lives and the most important events, conversations, and moments happening in the zeitgeist. In an age where social media plays such a key role in business, music, beauty, and fashion, viewers will also get a peek at the creative process, preparation, and deal-making it takes to truly impact the culture.
In addition to their fast-paced business lives, the new season promises to deliver on the personal growth of each of our stars, adversities, and major life decisions that could impact friendships and family.
With a combined social media following of more than 20 million users, the cast represents a new generation of influencers that have leveraged their personas and technology to amass followings, start and grow businesses, set trends in beauty and fashion, and deliver music that charts.
The cast includes Ari Fletcher, Arrogant Tae, Lakeyah, Dess Dior, Tuson Jewell, Jerrika “Karlae” and the Executive Producers are Pierre ‘P’ Thomas, Kevin ‘Coach K’ Lee, Brian Sher, Karam Gill, Tara Long, Gennifer Gardiner, Michelle Kongkasuwan, Connie Orlando and Angela Aguilera.
The screening last night was followed by a post-reception party with drinks and light bites.
Meet the Cast Below.
@therealkylesister
Ariana “Ari” Fletcher, one of social media’s highest-earning influencers, who grew her following into a multimillion-dollar endorsement and branding machine. Ari rose to popularity on social media for her trendsetting wardrobe choices and hairstyles. As she recently regained access to that legion of followers, she is preparing to launch two new business ventures that her fans have been asking for. She also recently launched a YouTube series “#DinnerWithTheDon” which features her cooking and comedy skills in a lighthearted format that has already gained nearly half a million subscribers. A proud mother and sister, Ari continues to honor her brother Kyle Jamison’s legacy with his name in her Instagram handle after his untimely passing in 2013.
@arrogant_tae123
Arrogant Tae is the sought-after, trendsetting, hair stylist whose clientele includes names like Nicki Minaj, Lala Anthony, and JT from City Girls, to name a few. The Chicago native was exposed to the hair business at an early age where he eventually began styling his mom and family members. After honing his craft for years, with clients in the U.S. and abroad, Tae has expanded his reach to include product branding and multiple endorsement deals. Tae’s impact on the beauty industry has crossed over into popular culture, even being mentioned in Drake’s hit “Laugh Now Cry Later,” with the lyrical reference “we in Atlanta, I buy her a wig, she’s telling me Tae is the best.”
@lakeyah
Signed to Motown Records in 2022, after a self-made hustle into the rap game, Lakeyah just released her single “Mind Yo Business” featuring Latto, with her first album slated to drop later this year. Quality Control’s newest rising superstar, Lakeyah was also named to the prestigious XXL Freshman Class. The 21-year-old Milwaukee native, raised in Ohio, began rapping at 15 and uses her platform to represent the Midwest region where hip-hop isn’t often credited. She is also a mental-health advocate. Prior to the signing to Motown, Lakeyah’s fan-favorites included “Female Goat” featuring City Girls, and her solo hit “Too Much” from her most recent project “In Due Time.” The same year, Lakeyah was also featured in the prestigious BET Hip Hop Awards Digital Cypher and made her first appearance at Rolling Loud where she will return this summer.
@bm313atl
Artist and aspiring actor, Tuson Jewell, is a native of Detroit, MI. Tuson spent time in his family’s studio as a child, developing a love for music which eventually led to the release of his first album, “What’z My Name?” at 10 years of age.
Introduced as Ari’s bestie and Tae’s assistant in season one of “The Impact Atlanta,” Tuson instantly became a fan favorite with his sharp reads and quick-witted humor.
Tuson moved to Atlanta to further his career by creating timeless “feel good” music that “uplifts” people. He is currently working on an EP set for a summer 2023 release.
@okaykarlae
Jerrika Karlae is a multifaceted recording artist, influencer, and entrepreneur hailing from Winston Salem, North Carolina.
Although deeply involved in fashion, music has always held a special place in Karlae’s heart. Initially a hobby, her writing and performance talents quickly gained recognition with her debut on the 2018 hit “U Ain’t Slime Enough.” Since then, she has collaborated with top rappers like Yung Miami of City Girls, Coi Leray, Gunna, and Lil Yachty.
Using her social media presence, Karlae has secured major deals with brands like Fashion Nova and PrettyLittleThing.
@1dessdior
One of the most sought-after influencers, Dess Dior, made a mark for herself in the rap game with her hit singles “Don’t Play” and “Rich B*tch.” The Savanna, Georgia native brings, rapping since the age of 12, Dess launched her own entertainment label and leveraged her popularity as a known fashion and beauty influencer to amass nearly two million combined social media followers. No stranger to detail, Dess also owns the “Rich B*tch Gang” (RBG) accessory line geared to empower her female followers. As Dess prepares her new album, she is set for two major appearances this summer at Rolling Loud in Miami and Rolling Loud Toronto with her first single, “Rich and Raw,” dropping June 24th.
Watch the Trailer Below! Be sure to stream the new season of The Impact Atlanta only on BET+.
