On July 11, AXE and award-winning artist Lil Baby launched a fresh new manga titled “Shonen Baby”. Co-produced by Lil Baby, the digital art experience is accessed through the purchase of an AXE product from the Fine Fragrance Collection at Walmart, with the manga available via download during an exclusive invite-only virtual launch event featuring an interactive environment based on the Manga-Atlanta setting. The manga tells the story of the rapper rescuing his Atlanta hometown from evil “Culture Vultures,” using AXE scents to “power-up” and bring the city back to life.
We had the pleasure at FEMI Magazine to attend along with fans of Lil Baby access to the digital comic during the launch day, when AXE hosted a WebXR experience that allowed fans to download the full manga while they explored an interactive virtual world that dives deeper into the eclectic artistic universe of “Shonen Baby” and AXE’s new, refreshing Fine Fragrance Collection.
We must admit the virtual experience was truly exciting and very creative!
“I’m a huge anime fan because that genre tells powerful stories with a lot of energy and action,” said Lil Baby. “I was all in on the chance to co-produce an AXE manga. I got to flex my creative skills and share another part of my story. I hope people enjoy this other medium from me.”
The manga launch celebrated the release of AXE’s new Fine Fragrance Collection, which redefines the world of luxury scents and proves that it is the ‘G.O.A.T’ of the fragrance industry with its five irresistible scents: Blue Lavender, Aqua Bergamot, Green Geranium, Golden Mango and Pure Coconut.
