Pronghorn Announces Investments in 19 Black-Owned Spirits Brands, Celebrating a Momentous First Anniversary
The event Honored Juneteenth with Atlanta’s Most Influential Business and Cultural Disruptors with Music Performances by Queen Naija and more!
ATLANTA – June. 20, 2022 – This week, Pronghorn – the purpose-driven company dedicated to expanding diversity within the spirits industry by investing in the next generation of Black leaders and entrepreneurs – kicked off its one-year anniversary celebration at Atlanta’s St. Regis Hotel.
The event brought together Black leaders, cultural disruptors, and small business owners from across the nation for a bespoke experience to celebrate Black entrepreneurship and the progress Pronghorn has made in its first year.
The event, arriving in time for Juneteenth, kicked off with a curated cocktail hour offering guests a sampling of Pronghorn’s vast portfolio of brands, including the company’s recently debuted investments.
To close out the cocktail hour ahead of the dinner procession, Pronghorn co-founders Dia Simms, Dan Sanborn, Erin Harris, and CEO Jomaree Pinkard welcomed the room with opening remarks. The executive group addressed Pronghorn’s significant milestones established in its first year.
Jomaree shared that to date, Pronghorn has invested in 19 Black-owned spirit brands. In addition to its investments, Pronghorn has established various initiatives to empower the next generation of Black executives, including the Pronghorn HBCU Spirits Grant Initiative and HBCU Spirited Innovation Lab, its internship program, Pronghorn Spirits Academy in partnership with InRoads, and its mentorship program.
Co-founder Dia Simms also nodded to the contextual significance of Pronghorn’s achievements spotlighted on Juneteenth. She shared that while the holiday commemorates emancipation from slavery, freedom today is also defined by financial autonomy, where the next generation of Black entrepreneurs can “write their own checks” – something Pronghorn seeks to propel. As the company remains steadfast in its efforts to produce $2.4 billion in economic value for the Black community by 2032, its executives energized the room calling upon guests to seek out their own avenues of change-making progress.
Guests were treated to a seated dinner experience infusing Pronghorn’s Black-owned spirit brands into custom dishes alongside unique cocktail pairings.
The evening’s dinner culminated with a dazzling performance by platinum, award-winning R&B artist, Queen Najia where she sang her recently debuted single, “Words of Affirmation,” heralded release with Big Sean, “Hate Our Love” and much more.
Photo Credit: Paras Griffin, Getty Images
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