We are excited to learn all about Irma Kacharava from Tbilisi, Georgia. She’s an international Media/PR and Branding expert and has been in the PR business for 17 years, studying in Germany “business and Communications” and nowadays she is helping companies & individuals build and develop brands worldwide!
What inspired you to be in the PR (Public Relations) business?
PR is people-oriented. Building brand recognition and trust, Important you must love communications and people, Understanding the target audience is the most important part of any successful public relations strategy.
If we talk about if PR is a good career choice? Yes, PR is a good and interesting career. but it is not easy, sometimes it is very stressful. We must take care of the company or individual reputation. We also handle clients who often have unrealistic expectations and work in a field that is not understood by most people.
Why PR is important for brands?
It is a frequently asked question because sometimes people don’t understand what PR is and why it is important, they all think PR is social media or marketing.
PR can help raise your company’s authority, build relationships with key audiences, and ultimately take your business to the next level; it is all about reputation. You need to tell the story of your business and a public relations strategy is the way to do it.
Importance of storytelling in PR?
A PR story is all about your business, product, or service that you want the public to know, an incredibly powerful tool for marketers to communicate information, a brand, and build trust.
This is because effective storytelling will activate more areas of the brain than purely factual content. Question-what makes a good story in PR? Must answer what, how, when, and where.
How to build a personal brand, can you give us some tips?
Personal branding is about creating an identity for yourself as you would for a business brand. It is how you present yourself, your core values, beliefs, ideals, work, and personality to the world. It aims to help your target audience identify you and understand your values.
- Figure out who you are
- How do you want to be known
- Define your niche
- Find your audience
- Grow your online presence
- And most important Be a brand called “You”
Remember that your personal brand isn’t just online. it’s how you carry yourself at home, in the office, and even on your daily commute. “Your reputation is everything, and everywhere”
Don’t hesitate to contact me if you need my help:
Facebook: https://www.facebook.com/IrmaKacharava2
Email: internationalpr4you@gmail.com
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