AXE® and Award-Winning Rap—Megastar Lil Baby Team Up in New Partnership to Keep Guys Smelling and Feeling Fresh as Fr*sh
Get ‘All In’ with AXE® and Lil Baby this Summer!
AXE and award-winning artist, Lil Baby, have teamed up to showcase the transformative
effects of AXE with limited-edition ‘WHAXE” Packs featuring products inspired by Lil Baby and
the top grooming brand.
“WHAXE” was born out of Lil Baby’s nickname “WHAM” and is a cheeky combination of AXE’s
nickname “WXE” and the rap star’s nickname. As a passionate AXE user, Lil Baby keeps his
favorite AXE products on his tour rider at all times ensuring he is always smelling and feeling
Fresh as Fr*sh. The new partnership will pair Lil Baby’s persona with AXE’s passion for keeping
young guys everywhere staying fresh no matter how crazy the world gets.
The limited-edition WHAXE packs will include a WHAXE Apollo x Lil Baby Deodorant Stick and Body Wash, a blinged-out WHAXE four-finger ring, and a WHAXE branded toothbrush to ensure fans’ diamond-encrusted WHAXE items stay fresh. The packs will be available via social media and details on how fans can get their hands on one will be announced in the coming weeks.
Fans looking to get their hands on the limited-edition, one-of-a-kind, dripped-out “WHAXE”
Pack, will have to enter an AXE social media contest later this year for a chance to win. The
WHAXE Pack includes:
- WHAXE Stick: A full size AXE Apollo Deodorant Stick on a chain. This bottle will be
platinum metallic with laser-etched text and rhinestone cap and twist bottom. The
deodorant stick will feature a smaller 3D printed WHAXE chain attached to the bottle.
Chains on chains! - WHAXE Wash: AXE Apollo body wash in an exclusive platinum metallic bottle with
laser-etched text and various-sized diamonds surrounding the bottle to emulate
bubbles. The ultimate drip! - WHAXE Ring: A diamond encrusted “WHAXE” four-finger ring.
- WHAXE Cleaner: Lil Baby is known for thoroughly cleaning his chains with various
tools, including a toothbrush. The WHAXE branded toothbrush encourages users to go
‘all-in’ on staying Fresh as Frsh. “I only do deals that feel authentic to me,” said award-winning artist, Lil Baby. “Being an AXE user myself, coming up with this collaboration for WHAXE Pack was a natural move for me.” In addition to the limited edition “WHAXE” Packs, AXE and Lil Baby have partnered on the new Fresh as Frsh ad campaign. The playful new ad depicts a world where guys get to stay fresh no matter how unfresh the world gets, and take on each day with an extra boost of
confidence, thanks to the top grooming brand’s Antiperspirant Stick’s advanced 48-hour
sweat protection.
Fans can preview the campaign video HERE and preview the “WHAXE” Pack HERE, and
follow @AXE on Twitter, TikTok, and Instagram for additional details on when the “WHAXE”
Pack will drop and more news from AXE.
