Written By: Tracey Khan
Thousands of people gathered on Randall’s Island on July 25 as CURLFEST made its long-awaited return, transforming the waterfront into a vibrant celebration of Black beauty, culture, entrepreneurship and self-expression.
What began as a grassroots gathering of about 1,000 people has evolved into one of the nation’s premier festivals celebrating textured hair and the global Black experience. Founded by Charisse Higgins, Melody Henderson and Simone Mair of Curly Girl Collective, CURLFEST once again proved why it remains a cultural destination for women, families and creatives from across the country.
The festival opened with a press reception hosted by Angela Yee before hosts Anowa Adjah, Scott Bernard and CoachCassfit kept the energy flowing throughout the day. Festivalgoers arrived in colorful natural hairstyles, bold fashion and statement accessories, turning the grounds into a runway that celebrated individuality and confidence.
While natural hair remained at the heart of the event, CURLFEST offered much more than beauty.
Beauty Row featured interactive experiences, product launches, giveaways and immersive activations from leading beauty brands. Nearby, the Vendor Marketplace highlighted Black-owned businesses specializing in beauty, fashion, wellness and lifestyle products while the Small Beauty Village introduced emerging entrepreneurs to thousands of potential customers.
The Empowerment Stage served as the festival’s educational hub with discussions focused on entrepreneurship, identity and the future of the beauty industry.
Industry leaders, creators and policymakers shared advice on building successful brands, protecting consumers and creating opportunities for Black-owned businesses. Conversations also explored the evolving beauty landscape, the creator economy and the importance of representation in media and business.
One of the day’s most anticipated discussions featured beauty founders Lisa Price and Courtney Adeleye, who shared lessons on building successful companies while encouraging aspiring entrepreneurs to embrace authenticity and resilience.
Music remained a driving force throughout the festival.
Live performances, DJ sets and karaoke kept attendees dancing while the Golden Krust Stage celebrated Caribbean culture through music and dance. Performances by Macka Diamond, Denise Belfon, Rayvon and Ricky Blaze energized the crowd as Carnival dancers and towering Moko Jumbies from Sesame Flyers International brought the vibrant spirit of the Caribbean to New York City.
Food vendors also reflected the festival’s diverse influences, serving dishes inspired by flavors from across the African and Caribbean diaspora.
Supported by partners including WBLS, SheaMoisture, Mielle Organics, Carol’s Daughter, Golden Krust and several other beauty and lifestyle brands, CURLFEST reinforced its role as more than a beauty festival.
It remains a powerful platform where Black women are celebrated, entrepreneurs are elevated and culture is embraced without apology.
After its successful return, one message echoed throughout Randall’s Island: CURLFEST is more than an event. It is a homecoming that continues to inspire a new generation to wear their crowns with pride.
Credit: Nigil Crawford Photography
Follow Us On Social Media!
