Written By Tracey Khan
De’arra Taylor has mastered the art of reinvention. Once a YouTube sensation, she’s now a powerhouse entrepreneur rewriting the rules of influence and luxury. As the founder and CEO of LORVAE, her rapidly sold-out eyewear collections have transformed her from internet royalty into a bona fide business mogul, one whose vision redefines modern luxury for a new generation of bold, self-made women.
“I’m a visionary,” Taylor said. “When I have a vision, I don’t care what it takes; I want to see it come alive.” Known for her bold, unapologetic energy, Taylor brings the same confidence to her brand as she did to her online presence. “I’m an Aries, confident, funny, and unbothered,” she added with a laugh.
The name LORVAE isn’t just chic branding; it’s personal. A blend of her middle and last name, the title honors her family roots and her mission to build something that lasts.
“I wanted to keep my family legacy alive,” she says. “I’m very family-oriented, and I wanted that love and pride reflected in my brand.”
Through every campaign, photo shoot, and launch, LORVAE mirrors De’arra’s signature touch, sophisticated, confident, and fearlessly individual.
For years, Taylor captivated millions with her personality and style, but she realized her influence could extend beyond promoting other brands. “If I can sell someone else’s products, why not sell my own?” she said. That mindset became LORVAE, a brand rooted not only in fashion but in family legacy, a blend of her middle and last name designed to honor her roots.
The successful businesswoman attributes much of her success to authenticity. “There’s only one me, and that’s my superpower,” she said. “In a world where everyone looks the same, I move to the beat of my own drum.” That authenticity has guided her leadership style and her growing team. “Being a CEO means finding a balance between kindness and assertiveness,” she said. “Business is business.”
Beyond entrepreneurship, she sees her platform as a way to inspire. “I want women who look like me to know that you can create your own path, no matter your circumstances,” she said. Her commitment to representation and mentorship underscores LORVAE’s cultural resonance.
Looking ahead, Taylor hinted at expansion beyond eyewear. “LORVAE started with sunglasses, but it’s an accessory brand,” she teased. “When you think accessories beyond eyewear, there’s your answer.”
For Taylor, success isn’t just measured in sales, but in legacy.
“When people who don’t even know me buy LORVAE, that’s success,” she said. “It means the vision is bigger than me.” With a brand that reflects both personal expression and cultural influence, De’arra Taylor is proving that confidence and authenticity are the ultimate luxuries.
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