Before turning 18, Sarita Pittman was already monetizing her talent—translating early client requests into precise results—and that client-centric discipline has defined her career ever since. She went on to build comprehensive expertise across the beauty industry—esthetics, trichology, platform artistry, education, product development, and salon/spa ownership—before retiring from practice 12 years ago to lead a results-driven coaching enterprise.
Known as the Lady Wealth Builder and founder of The Million Dollar You, Pittman emphasizes realism, operational excellence, and measurable outcomes. In October, she will host her first in-person event in six years in Savannah, marking a focused return to the stage and underscoring her mission to help high achievers “win big by playing small.”
Having discovered your entrepreneurial genius at just 18 years old, what was that first spark like, and how did it set the tone for your career?
It actually started a little before I turned 18. I began styling hair in middle school, but I got my first paying customer in high school. I loved earning money doing something I truly enjoyed. While still in school, I worked at KFC, learning nearly every position, but my favorite was taking orders and interacting with customers. It gave me the same thrill as styling hair—the joy of someone telling me what they wanted and me delivering it perfectly.
From a young age, I knew customer service would always be at the heart of my career. I retired from the beauty industry 12 years ago after doing everything I was licensed to do: massages, hair, nails, esthetics, trichology, platform artistry, education, product development, salon and spa ownership, and training. Through it all, my focus never changed—deliver excellence, improve the process, and create unforgettable client experiences.
You’ve faced both adversity and triumph. How have those experiences shaped your “no fluff” coaching style?
My coaching is built on realism. I never set clients up with false expectations. I’ve learned you can only work with what you have while striving for more—and I learned that lesson the hard way. Seeing people overpromise and underdeliver taught me to never be that person. I also learned to avoid doing business with anyone who has nothing to lose. I teach coaches how to coach effectively so they’re not carrying the weight of someone else’s results. I work only with clients who genuinely want to succeed and are willing to put in the work. I’m honest—sometimes brutally so—but that honesty produces results we can both be proud of because our goals are realistic, informed, and attainable.
As a coach, can you share one of your signature success principles?
Audit everything. Processes, procedures, and protocols—sales methods, soft skills, retention rates, follow-up, content, delivery, pricing, packaging, even conflict resolution. I examine it all to get a full picture before I coach, consult, or create.
How will “The Million Dollar You” event challenge even seasoned entrepreneurs and leaders to think bigger?
Ironically, it might challenge them to think smaller. I teach how to win big by playing small—narrowing your niche, defining your ideal client, identifying your sweet spot for pricing and services, perfecting your authentic sales method, and building a business model that fits who you really are. The entrepreneurs who focus on mastering a few things often create repeatable systems that turn into consistent revenue.
What’s next for you in 2025, and how can readers stay connected?
On my birthday, October 11th, I’m hosting my first in-person event in six years—The Million Dollar You in Savannah, GA. I’m beyond excited! After navigating life, business, and family following a double mastectomy, this event is my comeback. I feel healthy, grateful, and ready to pour into others. I’m also relaunching my Coaching Certification Program with a new structure and in-person sessions.
