Let’s face it—everyone loves a good celebration. But for Monica Cornitcher, a Howard University alum, entrepreneur, and proud co-founder of MEDASE, how we celebrate matters just as much as why we do it. In a world that often equates joy with clinking glasses of alcohol, Monica and her late best friend and sorority sister, Inga Dyer, envisioned something different—something intentional. That vision gave birth to MEDASE, a premium, zero-proof cocktail brand that honors wellness, connection, and mindful indulgence.
The idea for MEDASE didn’t come from a business meeting—it came from a deeply personal place. During Inga’s battle with cancer, she and Monica realized there was a huge gap in the beverage world. They wanted a drink that felt elevated, festive, and fun—but without the alcohol and the aftereffects. What they found on store shelves was lackluster at best. So, as any innovative women would do, they created it themselves.
Launched with purpose and passion, MEDASE is more than just a drink—it’s a movement. The name, derived from the Akan word for “thank you,” reflects the brand’s core values: gratitude, presence, and celebration. Every sip is a toast to life, love, friendship, and the moments that matter most.
Unlike typical mocktails or watered-down imitations, MEDASE delivers bold, complex flavors —no alcohol required. Think zesty lemon drops, smoky old-fashioneds, and tangy margaritas—all made with certified organic juices and high-quality, clean ingredients. The taste is elevated, the packaging sleek, and the mission deeply meaningful.
Although Inga passed away in 2024, her legacy lives on in every can of MEDASE. Monica has carried their shared vision forward with grace and grit, honoring her friend’s memory by staying true to what they set out to do: provide a better way to drink. A more mindful way. A more joyful way.
Today, MEDASE is not just disrupting the beverage industry—it’s creating space for people who want to celebrate without compromising their health, clarity, or values. Whether you’re on a wellness journey, sober curious, or simply want an elevated alternative, MEDASE invites you to the table.
Because life is worth celebrating—authentically, intentionally, and beautifully.
Website: www.medasecocktails.com
Instagram: @medasecocktails
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