When Jalona Falkner sat at her kitchen table watching her 10-year-old daughter Addie cry in frustration during braid takedown day, she knew something had to change. The tender-headed tears, the dry scalp, the breakage — it was a struggle all too familiar to families who embrace protective styles. But instead of pushing through another disappointing hair care routine, Jalona and Addie did something bold: they created their own solution.
Two years and countless experiments later, BraidJoy Hair & Scalp Care was born — a family-first brand offering clean, gentle, and effective braid care products designed to work while your braids are in, not just after they come out.
From Kitchen Table to Hair Care Brand
What started as a personal quest for relief quickly blossomed into a product line that’s resonating with families across the country. “BraidJoy started at my kitchen table,” says Jalona. “Addie was on the floor in tears, and I was trying to survive takedown day without crying myself. The products we were using just weren’t cutting it — especially not for a tender-headed kid.”
Through trial and error, the duo developed a full system that hydrates, soothes, and nourishes the hair and scalp — even while braided. Whether you’re a parent managing wash day or a kid playing hard in cornrows, BraidJoy is designed for everyday braid life.
Built with Love & Honesty
As a mother-daughter team, Jalona and Addie’s business journey is filled with real-life lessons and laughter. “It’s been beautiful and chaotic in the best way,” says Jalona. “Addie and her little brother Boston — our CFBro — have been part of the process from the start. From testing scents to giving brutally honest feedback, they remind me why we’re doing this.”
Their collaboration goes beyond products — it’s about communication, compromise, and dreaming big together. “Building BraidJoy with her has been one of the greatest joys of my life,” Jalona shares.
What Makes BraidJoy Different?
Unlike most braid care products on the market, BraidJoy was crafted specifically for life in braids. “Other products are too heavy, watered down, or just not practical for daily use,” explains Jalona. “Our system is lightweight, nourishing, and actually helps your hair thrive while it’s in a protective style.”
From their Daily Dew hydrating mist to Sweat Reset scalp refresher and Ease On Down detangler, every product supports a healthier braid journey — from install to takedown.
Clean, Safe, and Family-Centric
With Jalona’s seborrheic dermatitis and Addie’s sensitive scalp, clean ingredients were never up for debate. “We couldn’t risk mystery oils and harsh chemicals. That’s why we partnered with a cosmetic chemist from day one,” says Jalona.
Each formula is designed to be safe for kids, strong enough for adults, and gentle enough for daily use. Even little brother Boston uses the sprays on his locs — “when he lets us,” laughs Jalona.
More Than Hair — It’s a Movement
At its core, BraidJoy isn’t just about products. It’s about creating community and confidence for families navigating hair care together. “We want moms to know that braids can be cute and healthy. We want girls to feel proud of their hair. And we want uncles, dads, and aunties to have tools that make the process easier,” Jalona says.
With values like “Hair Care is Self Care” and “Easy Does It,” BraidJoy is proving that protective styling doesn’t have to come at the cost of your hair’s health.
Tips from the BraidJoy Team
Jalona and Addie share these top tips for maintaining healthy hair in protective styles:
- Hydrate daily — Even tucked away hair needs moisture. Try a lightweight spray like Daily Dew.
- Don’t ignore your scalp — Use balancing products like Sweat Reset to keep it clean and itch-free.
- Prepare before takedown — Detangle gently with Ease On Down to avoid breakage and frustration.
You’re Invited: BraidJoy Launch Party!
To celebrate their official launch, BraidJoy is hosting a family-friendly event on Sunday, June 15th at 3 PM.
The product launch party will feature:
- Live product demonstrations
- Styling stations
- Curated photo ops
- Influencer goodie bags
- Music, food, and community vibes
- A special Father’s Day tribute
“We’re throwing a party to match the vibe!” says Jalona. Attendees can also shop the full product line and score exclusive launch-day merch.
Join the Joy
BraidJoy invites the community to be part of the journey. Whether you attend the launch, follow on social media, leave a review, or simply spread the word — every bit of support helps.
“We created BraidJoy because we needed it,” says Jalona. “Now, we’re here for every family who has ever felt overwhelmed on takedown day. There’s a better way — and we’re bringing the joy back to braids.”
Follow @braidjoycare for updates, product drops, and joyful braid inspiration.
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