Jeremih’s rise to stardom is a testament to his undeniable talent, evolving sound, and the power of an infectious hook. From his breakout single “Birthday Sex” to a steady string of successful projects, the Chicago-born R&B artist has cemented himself as one of the most influential voices in modern music. However, his latest venture has nothing to do with melodies or catchy lyrics – it’s all about wine.

In an exciting new chapter of his career, Jeremih has partnered with acclaimed Napa Valley winemaker Russell Bevan to launch a wine collection that blends artistry, culture, and, of course, his signature sensual style. The wine, like his music, promises to deliver a luxurious experience, with a smooth taste and a legacy of flavor that reflects the artist’s personal growth and connection to the finer things in life.
The Rise of Jeremih
Jeremih Felton first broke onto the music scene in 2009 with the release of his self-titled debut album, which included the hit single “Birthday Sex.” The track quickly became a cultural phenomenon, propelling Jeremih to fame and establishing him as a prominent figure in R&B. His smooth falsetto and distinct approach to blending R&B with hip-hop sounds won over fans across the globe. Hits like “Down on Me,” “Don’t Tell ‘Em,” and “Oui” solidified his place in the music industry as one of the go-to artists for sultry, feel-good tracks.
But as with any artist, growth is inevitable, and Jeremih has evolved in both his sound and his approach to life. While his music continues to push boundaries, his foray into the world of wine marks a new, sophisticated direction in his personal and professional life.

The Wine Story: A Partnership with Russell Bevan
Jeremih’s wine venture isn’t just a fleeting interest; it’s a passion project. Enter Russell Bevan, a Napa Valley-based winemaker known for his exceptional craftsmanship and ability to create wines that tell a story. With his expert knowledge and years of experience, Bevan has collaborated with Jeremih to create a wine collection that mirrors the artist’s evolving journey.
The wine’s journey began as a casual conversation between the two, but quickly turned into a mission to produce something exceptional. Together, they have crafted a collection that represents the artistry, passion, and creativity that both men share – qualities that have helped shape Jeremih’s musical career and now his entrance into the wine world.
The partnership also highlights the growing trend of musicians tapping into the luxury lifestyle market, where wine has become synonymous with celebration, elegance, and indulgence. For Jeremih, the wine is a reflection of his personal growth, a nod to his love for the finer things in life, and a way to share his taste with the world.
The “Birthday Sex” Connection
It’s fitting that a project rooted in luxury and sensuality would be inspired by one of Jeremih’s most iconic tracks. “Birthday Sex,” which skyrocketed the artist to fame, has become a staple in the R&B genre, its smooth vibe and romantic lyricism making it a go-to anthem for many. The wine collection, like the song, invites people to indulge in life’s pleasures and appreciate the finer moments.
As the name “Birthday Sex” invokes excitement and sensuality, it aligns perfectly with the concept of sharing intimate moments with something as elegant as a fine glass of wine. Just as Jeremih made an impact on the music charts, he is now poised to leave a mark on the wine industry, bringing together two passions that make him who he is: music and luxury.
FEMI Magazine: A Toast to New Beginnings

Jeremih’s wine debut with Russell Bevan isn’t just another celebrity endorsement – it’s a passion project born out of a desire to create something with lasting impact. His partnership with Bevan serves as a reminder of how creativity can transcend industries, offering something rich and satisfying to an audience that’s ready to embrace new ventures.
As we raise a glass to the future of Jeremih, it’s clear that his musical legacy is only the beginning. With his collaboration with Russell Bevan, he’s found a new way to captivate his audience, one sip at a time.
In the world of R&B, luxury, and creative ventures, this is just the beginning for Jeremih – and for the wine that’s sure to make a lasting impression for years to come.
Here’s to the next chapter of “Birthday Sex” in a bottle—cheers to all the experiences it brings!
Stay tuned for the exclusive VIP tasting with FEMI Magazine in ATL!
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Images Courtesy of Shon Murdock & Live One.
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