Dr. Leeja Carter is a prominent figure in the fields of inclusive and equity-focused practice within health and wellness. Her expertise has garnered recognition on notable platforms such as CNN’s Connect the World, Self Magazine, Livestrong, Bustle, Women’s Health, and Psychology Today. In 2021, Dr. Carter made a transformative career shift, leaving behind a 15-year tenure as a professor to devote herself fully to advancing her applied research and sports psychology practice. She now serves as the Chief Executive Officer of the Coalition for Food and Health Equity (CFHE), a nonprofit she founded. Under her leadership, CFHE has introduced groundbreaking initiatives like the Ujamaa Cafe and Ujamaa Well programs, which innovate food and wellness access, and affordability and support local economic growth. Dr. Carter has also expanded the Hunger Project to enhance food quality and delivery across New Jersey, fulfilling critical social service needs for communities statewide. Her work exemplifies a dedication to empowering Black women’s health, community well-being, and broader health equity goals.
What is the mission statement for your nonprofit?
Dr. Leeja: Through placing hunger within the larger context of racial health equity we work to build power within communities through co-creating sustainable, community-grown cultures of health with the goal of ending hunger, improving health, and advancing economic equity within historically marginalized communities.
What was the inspiration behind starting Ujamaa Cafe?
Dr. Leeja: I wanted to create a corner-by-corner model where folks could access healthy food options procured from local entrepreneurs but in a manner that reduced shame, increased health, and optimized usage.
What is your proudest business accomplishment?
Dr. Leeja: I have a few, but launching our Ujamaa fridge at the Abramson Cancer Center and being able to crack that institution for cancer patients and food security, still blows my mind.
What’s your best piece of advice for aspiring and new entrepreneurs?
Dr. Leeja: Just enjoy the ride! It’s such a wild ride, there are ups and downs, however, if you believe this is your path then take it all in, go easy on yourself, and enjoy the journey.
Stay connected with Dr. Leeja Carter on Instagram, here.
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