New Short Film Encourages Black Women to Be Unapologetically Authentic
BLK, the world’s largest dating and lifestyle app for the Black community, is launching a new campaign for the new year, entitled “New Year, Real You: #RealNotPerfect.” This initiative is created to inspire Black women, encouraging them to embrace and proudly exhibit their authentic selves across every area of their lives.
The focal point of the campaign is a visually captivating brand video featuring four extraordinary Black women in various stages of their lives. Moderated by BLK’s Relationship and Intimacy Expert, Marissa Nelson, these transparent and authentic conversations will delve into the challenges faced in 2023 when striving for authenticity, their personal commitments to embracing their genuine selves in 2024, and how BLK is creating a safe space for Black women to show up as the most authentic versions of themselves.
Take a look at the video below:
“As a community that has played a pivotal role in shaping culture throughout history, authenticity is our most powerful asset,” said Jonathan Kirkland, Head of Brand and Marketing at BLK. “At BLK, we encourage all of our members, not just Black women, to amplify their unique brilliance. Our message is clear: Be bold and unapologetically BLACK! Shed the filters, forget the stereotypes and let the world experience the true you.”
Within the app, users will be prompted to engage in the “New Year, Real You” campaign by participating in the in-app #RealNotPerfect pledge. This pledge encourages Black women to be bold and unapologetic, serves as a commitment to showcasing authenticity in every aspect of their daily lives. Users who actively participate in the pledge will receive a distinctive #RealNotPerfect badge, symbolizing their unwavering dedication to embracing authenticity. To date, over 8,000 people have signed the pledge.
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