{"id":4390,"date":"2021-06-11T15:52:14","date_gmt":"2021-06-11T19:52:14","guid":{"rendered":"https:\/\/femimagazine.com\/?p=4390"},"modified":"2021-06-11T15:53:42","modified_gmt":"2021-06-11T19:53:42","slug":"snoop-dogg-takes-a-new-role-at-def-jam-as-executive-creative-consultant","status":"publish","type":"post","link":"https:\/\/femimagazine.com\/?p=4390","title":{"rendered":"Snoop Dogg Takes A New Role at Def Jam as Executive Creative Consultant"},"content":{"rendered":"\n<p>Snoop Dogg is taking on new ventures in business!<\/p>\n\n\n\n<p id=\"OITuWx\">Via Revolt:<\/p>\n\n\n\n<p id=\"OITuWx\">The rap legend has joined Def Jam Recordings as the label\u2019s new executive creative and strategic consultant,&nbsp;<a href=\"https:\/\/variety.com\/2021\/music\/news\/snoop-dogg-def-jam-consultant-watch-video-1234989838\/\"><em>Variety<\/em>&nbsp;reported<\/a>&nbsp;on Monday (June 7). The new role \u201cwill allow him to strategically work across the label\u2019s executive team and artist roster,\u201d an announcement adds.<\/p>\n\n\n\n<p id=\"mVJTDG\">According to&nbsp;<em>Variety<\/em>,&nbsp;<a href=\"https:\/\/www.revolt.tv\/news\/2021\/5\/12\/22432925\/snoop-dogg-anthology-series\">Snoop will instruct<\/a>&nbsp;and advise the label\u2019s new artists with an emphasis on A&amp;R and creative development. The 49-year-old will also serve as a senior strategic advisor at the label\u2019s Los Angeles headquarters and report to Universal Music Group Chairman &amp; CEO Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.<\/p>\n\n\n\n<p>In an&nbsp;<a href=\"https:\/\/www.revolt.tv\/news\/2021\/5\/12\/22432925\/snoop-dogg-anthology-series\">announcement video,<\/a>&nbsp;Snoop explained why he chose to join the Def Jam team.<\/p>\n\n\n\n<p>\u201cNow, you may wonder why so late in my career would I wanna work for Def Jam Records?\u201d&nbsp;<a href=\"https:\/\/www.revolt.tv\/2021\/5\/23\/22450137\/snoop-dogg-and-xzibit-talk-criminal-justice-reform-with-la-sheriffs\">he said<\/a>. \u201cWell, let me tell you, as a young rapper, Def Jam was the holy grail of hip hop.\u201d<\/p>\n\n\n\n<p id=\"cCAAix\">Though Snoop said he was interested in what&nbsp;<a href=\"https:\/\/www.revolt.tv\/news\/2021\/4\/9\/22375962\/def-jam-statement-dmx\">Def Jam was creating<\/a>&nbsp;in the 90s, he ultimately signed with Death Row Records, which at the time was in direct competition with the Rick Rubin and Russel Simmons-fronted label.<\/p>\n\n\n\n<p id=\"AjEpTR\">\u201cSo, when I got the opportunity, my main focus on\u00a0<a href=\"https:\/\/www.revolt.tv\/news\/2021\/4\/9\/22375962\/def-jam-statement-dmx\">Def Jam Records<\/a>\u00a0was to help the artists and give them love and wisdom and guidance and understanding; [to] teach them some tricks that I learned in the game; to diversify their portfolios to not just be rappers and not just be artists, [but] to be superstars,\u201d he continued.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>AFP via Getty Images\/Valerie Macon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snoop Dogg is taking on new ventures in business! Via Revolt: The rap legend has joined Def Jam Recordings as the label\u2019s new executive&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[2],"tags":[1256,18,21,1255],"class_list":["post-4390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-def-jam","tag-femi-magazine","tag-music","tag-snoop-dogg"],"aioseo_notices":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snoop Dogg Takes A New Role at Def Jam as Executive Creative Consultant - FEMI MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/femimagazine.com\/?p=4390\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snoop Dogg Takes A New Role at Def Jam as Executive Creative Consultant - FEMI MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Snoop Dogg is taking on new ventures in business! 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